5 PR & Marketing Trends You Need to Know in the New Year

Happy New Year! The holiday celebrations are over and it’s back to reality and fresh opportunities. Turning the calendar to 2018 has us looking forward and predicting trends we will see in the new year. Here are five you can expect from PR and marketing in 2018. PR Is Even More Important Hollywood’s sexual harassment scandals, Equifax’s security breach, United …

5 LinkedIn Mistakes That May Be Costing You

With about 500 million members across 200 countries and territories and two new users estimated to join every second, LinkedIn is the largest business social network. Three million users share content on it weekly and 44 percent of users are estimated to earn more than $75,000 a year. It’s no surprise then that LinkedIn’s vast, connected audience can hold huge potential to meet …

7 Critical Tips for Your Next Website

  In today’s digital world there is no question how important your company’s website is.  It is often the first time a prospective customer, partner or employee learns about your organization and either decides to engage further or move on. A quality website builds trust; it’s the vehicle that showcases your expertise, values and culture. It needs to accurately detail …

7 Reasons You Should Hire a Small PR Agency Over a Large PR Agency

When we get new business inquiries at Clearpoint Agency we often find the potential client is trying to decide between hiring a large agency or a smaller PR agency. We firmly believe that organizations get the best “bang for the buck” when using a small firm. Here’s why: 1) No Account Team Bait-and-Switch This is a real pet peeve of …

End of Year PR Checklist

The start of a new year brings New Year’s resolutions, new beginnings and new goals. And the beginning of a new year is also an opportunity to reflect on the previous year’s public relations successes and missteps. If you find that you were just shy of reaching your communications goals in 2016, either because they were not specific enough or too …

5 Similarities Between Baseball and PR

When you hear the words pitching, hit and home run, the first thing that probably comes to mind is baseball. But after working for a PR firm and spending many of my summer nights and weekends at the ballpark, I have come to realize baseball and PR have many parallels. Teamwork –  Both Baseball and PR are team efforts. Whether …

The Do’s and Don’ts of Social Media When Job Hunting

It is crazy to think that just one year ago I was preparing to graduate from college and embark on the scariest journey there is: adulthood. Since I graduated, I have learned that your online presence is something that has tremendous impact on how potential employers and recruiters perceive you. It can either work in your favor when you are …

Best Time to Post on Social Media

The expression “timing is everything” could not be more true when it comes to posting on social media. It’s one thing to create fresh and exciting content, but what’s the point of posting something if your audience is not seeing it? Posting content at the right time, on the right day, and on the right platform can make all the …

Clearpoint Agency Earns Three More Awards

Public relations, social media and digital marketing agency has been recognized by PRSA, Health Care Communicators of San Diego County, and PR Daily over its 13-year history SAN DIEGO – Oct. 27, 2015 – Clearpoint Agency, Inc., a public relations and digital marketing firm, received three awards at last week’s San Diego Public Relations Society of America (PRSA) Edward L. …