a spark . . .
Clearpoint Agency Spearheads Synteract Rebrand Initiative
Synteract, an innovative contract research organization ,enhanced its status in the mid-market CRO space with the creation of focused therapeutic centers of development. In April, the company revealed its new market positioning with an updated logo, tagline, and website to reinforce its core capabilities.
The Clearpoint Agency team participated in all marketing development, including conducting primary and secondary industry research to help reposition Synteract, developing new messaging and tagline to reflect its revised focus, and developing an objective-driven marketing communications and public relations program to create awareness and open new markets. (more)