Misconceptions About Public Relations – An Insider’s Perspective

When I was younger, I never really understood the point of public relations. The first time it was described to me, I thought it was a more upscale and esoteric version of advertising, with the occasional writing task and a lot of PowerPoint presentations. With that uninformed perspective, of course, I thought it sounded easy. But as I grew up …

Top 3 Tips to Make Your Company Twitter Account Sing: Part 3

  Part 3: Develop an honest and meaningful image When growing a business, the company’s image is one of the most important factors of its success. Many businesses might seem like copies of others, but each business has different members, products, or messages that make it unique. Twitter pages should project the image you visualize for your company. Consistency In …

Top 3 Tips to Make Your Company Twitter Account Sing: Part 2

                            Part 2: Attract followers with simple methods, but pay attention Gaining Twitter followers takes time and effort. When first creating an account, the proportion streams you follow to followers is going to be high. If your page is six months old and that’s still the case, …

Top 3 Tips to Make Your Company Twitter Account Sing: Part 1

If you’ve browsed personal Twitter feeds recently, you’ve likely encountered the stereotypical Twitter personas. Among others, there are those who tweet about seemingly every breath they take, those who never come up with anything original, those who try too hard to be funny or ironic, and those who treat their Twitter page like a neglected pile of clothes – something …

How to Complain on Social Media to Get What You Want!

By Clearpoint Agency President, Bonnie Shaw   Our PR and digital marketing firm manages a number of brands on social media, and customer support has become an important part of good social media management. We respond to any negative comments and complaints posted on our clients’ social media channels, most often its on Facebook, Twitter and Yelp. Our goals: respond …

Substance Or Style? 10 Things to Consider When Hiring a PR Firm

Working with a public relations firm can help your company generate buzz and differentiate against your competition, creating awareness of products and services as well as improving brand identity. A good PR firm will create messaging, develop a customized communications strategy, manage your corporate reputation, communicate with your audiences, pitch the media on your behalf, and even build loyalty with …

The Five Easiest Things You’re NOT Doing for Better SEO

Those in the know, know two things about search engine optimization (SEO) – 1) it’s critical to any business that wants more website traffic, and 2) it is constantly evolving. With Google rolling out new algorithms and consistently updating versions of those algorithms, understanding what to do and what not to do is challenging. What is the first thing you …

#CRISIS: How social media can save the reputation of your business

Social media has fundamentally changed the way we do business by giving voice to millions of consumers in instantaneous, global (and very public) communications networks that operate around the clock. The speed and intimacy characteristic of new communications models like Facebook and Twitter have forced reputation from the number three to the number one ranked strategic risk currently facing large …

Digital Snacking: Satisfying nosh between meaty content meals or empty calorie junk food on the digital highway?

Have you heard of digital snacking? It’s about consuming succinct, interesting, engaging and visually-appealing morsels of content that can easily be digested on a mobile device. There are numerous examples of sites that serve up digital snacks. Take Buzzfeed for example, a company that runs news snippets alongside celebrity gossip, funny clips and lists. Investors’ confidence in this trend was …

Planning for Tradeshows with PR Pros

So, your company has signed up to participate in a tradeshow. Your staff is excited, schedules are blocked off, and you can’t wait to rack up those airline miles on your roundtrip flight. But what will you and your staff actually do once you step off the plane? What’s your overall goal in exhibiting? What will your tradeshow booth look …