Blog

You may have heard that customers are already 57% of the way through the buying process and have consumed seven or more pieces of content before they even engage with a sales team or buy something. While this may sound like a lot, it is likely low today, given the advent of COVID-19. For the week ending June…

Working from home has become the new normal due to the COVID-19 pandemic. With so many businesses switching to a virtual work environment, companies are searching for ways to connect and communicate with clients and prospects.   When executed and leveraged correctly, webinars are a highly effective and cost-efficient way to promote thought leadership and support lead generation. And because a…

We’re all navigating unchartered waters with the COVID-19 crisis. As communities manage school and business closures, work from home mandates, and worry about an economic recession, companies are grappling with how to communicate with their customers, prospects, employees and the community at large. As with any crisis, it’s imperative for organizations to communicate clearly, honestly…

The press release remains a popular public relations tactic for good reason: it provides incredible value.  A press release not only informs the media about what’s new with your organization, but thanks to our digital world, the press release can instantly keep your publics – customers, prospects, partners, potential acquirers – up to date on…

One of the questions we often hear from clients is this: What is the ROI of PR? Beginning this month, we’re answering the question. In a series of blogs and infographics we’ll be examining the benefits and value of branding, messaging, media relations, content, influencer marketing, social media and more. We hope you like it,…

Public relations budgets are on the rise, with marketers reporting plans to increase overall spending over the next five years[1]. When one considers the benefits of PR – from setting the strategy to ensuring greater transparency, driving business, and even influencing stock price – it’s no wonder. Seven in 10 executives reported being more inclined…

Managing a company’s social media presence can be time-consuming and at times overwhelming. But taking the time to create a plan that addresses your goals, content topics and audiences can take it from stressful to successful.  Consider a concise, easy-to-follow social media strategy to help you make it manageable and effective. Here are some tips…