You may have heard that customers are already 57% of the way through the buying process and have consumed seven or more pieces of content before they even engage with a sales team or buy something. While this may sound like a lot, it is likely low today, given the advent of COVID-19. For the week ending June 14, 2020, …
How to Maximize the ROI From Your Webinar Program
Working from home has become the new normal due to the COVID-19 pandemic. With so many businesses switching to a virtual work environment, companies are searching for ways to connect and communicate with clients and prospects. When executed and leveraged correctly, webinars are a highly effective and cost-efficient way to promote thought leadership and support lead generation. And because a lot of planning goes into …
Communicating During the Coronavirus (COVID-19) Crisis
March 18, 2020 We’re all navigating unchartered waters with the COVID-19 crisis. As communities manage school and business closures, work from home mandates, and worry about an economic recession, companies are grappling with how to communicate with their customers, prospects, employees and the community at large. As with any crisis, it’s imperative for organizations to communicate clearly, honestly and consistently. …
The ROI of Press Releases
The press release remains a popular public relations tactic for good reason: it provides incredible value. A press release not only informs the media about what’s new with your organization, but thanks to our digital world, the press release can instantly keep your publics – customers, prospects, partners, potential acquirers – up to date on your progress and successes. Here …
The Dollars and Sense of PR
One of the questions we often hear from clients is this: What is the ROI of PR? Beginning this month, we’re answering the question. In a series of blogs and infographics we’ll be examining the benefits and value of branding, messaging, media relations, content, influencer marketing, social media and more. We hope you like it, and that if you have …
5 PR Trends Shaping Marketing Budgets in 2019
Public relations budgets are on the rise, with marketers reporting plans to increase overall spending over the next five years[1]. When one considers the benefits of PR – from setting the strategy to ensuring greater transparency, driving business, and even influencing stock price – it’s no wonder. Seven in 10 executives reported being more inclined to do business with organizations …
How to Create a Winning Social Media Strategy
Managing a company’s social media presence can be time-consuming and at times overwhelming. But taking the time to create a plan that addresses your goals, content topics and audiences can take it from stressful to successful. Consider a concise, easy-to-follow social media strategy to help you make it manageable and effective. Here are some tips to get you started. …
What US Companies Need to Know About GDPR Before May 25, 2018
The General Data Protection Regulation (GDPR) aimed at protecting personal data of European Union (EU) citizens goes into effect this May 25. If you don’t have a business location in the EU, you might think you are immune. But if you target customers in Europe, or are processing data from prospects in the EU—even if only collecting or storing email …
Seven Digital Marketing Must-Haves for Financial Services Companies in 2018
Rigid compliance requirements and the unpredictability of social media are two reasons why many financial companies have been late to the social media game—with a third of financial advisors still not using social media for business in 2015 according to Corporate Insight—and countless more not fully embracing it, even today. But the growth in mobile banking, demand for 24/7 access …
5 PR & Marketing Trends You Need to Know in the New Year
Happy New Year! The holiday celebrations are over and it’s back to reality and fresh opportunities. Turning the calendar to 2018 has us looking forward and predicting trends we will see in the new year. Here are five you can expect from PR and marketing in 2018. PR Is Even More Important Hollywood’s sexual harassment scandals, Equifax’s security breach, United …