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Clearpoint Predictions for 2024
As we near the end of the year, we tend to look both backward and forward, asking ourselves several questions: What have we accomplished this year? What could we do better? What’s likely to trend in the coming year? So, we thought it might be fun to make some predictions for what we think will…
Read MoreThe ROI of Earned Media
Every company wants a recognizable brand that establishes a positive perception among its target audiences. But what exactly is “earned media” and how can it help you achieve favored brand status? Earned media or “free” media, as we in the public relations field sometimes call it, is editorial copy that mentions your company and…
Read More10 Ways PR Can Improve Your Next Funding Round, Sales, or Growth Campaign
What is PR and what value does it provide? It’s a question we often get. A good analogy: imagine that your most important prospects are at a cocktail party and every person they chat with talks about your company in a highly positive way. It’s highly likely your prospects will be more receptive to your…
Read MoreThe Value of Media Training
Media coverage that includes your company name, your name, and maybe even your team or division name positions you as a subject matter expert and builds your reputation as an authority on your products and services. It adds to not only your personal credibility but also to that of your company brand. Interviews are not…
Read More10 Ways to Measure the ROI of Public Relations
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Read More5 PR Trends for 2022
From racial justice protests and political polarity, to the ongoing pandemic and release of vaccines—2021 was a historic year. As we continue to grapple with what will be “the new normal” post-COVID and make sense of rapid changes throughout our communities and the world, several trends have emerged and/or accelerated. Marketing and PR are no…
Read More3 Reasons Why PR is Critical in 2021
The ongoing challenges of the coronavirus pandemic, combined with global VC investing hitting an all-time high in Q1 2021, the Consumer Confidence Index rising again in April and predictions of a major, lasting economic boom, all point to 2021 being another transformative year. At the same time, we continue to see the growth of social media influence, communication echo…
Read More5 “Must-Do Marketing Strategies” for 2021
What a year last year, and 2021 has been so far! From the pandemic to protests and political unrest, who could have envisioned, at this time last year, what the future would hold? Despite numerous challenges, many marketers, professionals and entrepreneurs rose to face them – bringing work online, changing the ways they communicate, and…
Read More3 Research Methods that Increase the ROI of Your PR Program
Our decision-making is powered by research. When you think about it, we do research daily. Whether it’s viewing someone’s LinkedIn profile before choosing to connect, comparing models when shopping for a new car, or checking out Yelp reviews before visiting a new restaurant, research is critical to evaluating what actions we’ll take. So why wouldn’t…
Read More10+ Pieces of Content You Need Now
You may have heard that customers are already 57% of the way through the buying process and have consumed seven or more pieces of content before they even engage with a sales team or buy something. While this may sound like a lot, it is likely low today, given the advent of COVID-19. For the week ending June…
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