Posts by Lisa Bergum
Mercato
PR Program for Mercato Enhances Brand and Drives Traffic, Leads Results: 14 Months 220+ Earned media hits 10 Press Releases 12 Blog posts 6 Case Studies 4 Guest Articles Key Tactics: Goals: Challenge Mercato, an online ordering and delivery platform for independent grocery stores nationwide, wanted to increase awareness, predominantly with grocery store businesses in…
Read MoreSan Diego Angel Conference
PR Program for San Diego Angel Conference at University of San Diego, the largest angel investment conference program of its kind Results: 18 Months 95 Earned media hits 1.2 B+ Total UVPM readership 3 Podcasts 5 Guest articles 11 Press releases Key Tactics: Goals: Challenge: The San Diego Angel Conference, the largest event-based angel investing…
Read MoreInterpreta
Clearpoint Raises Interpreta’s Profile in Advance of Acquisition Interpreta, a start-up healthcare technology company, employs genomics, pharmacogenomics, and clinical data to empower population health management and improve patient care. Results: 30 Press releases 100+ Stories 10 Industry analyst briefings 9 Blogs 7 Awards 4 Events Goals: Solution Clearpoint developed strategies to raise Interpreta’s profile with…
Read MoreSynteract
Integrated PR/Marcom Program for CRO Supports Growth Strategy and M&As, While Positioning Company for Acquisition Results: 16 Offices 12 Countries 13 Years 100+ Earned media hits annually 15 Features annually 10 Guest articles annually 125+ Webinar attendees 10 Case studies annually 10 PR awards Goals: Challenge: Synteract, a San Diego-based clinical contract research organization, was…
Read MoreClearpoint Predictions for 2024
As we near the end of the year, we tend to look both backward and forward, asking ourselves several questions: What have we accomplished this year? What could we do better? What’s likely to trend in the coming year? So, we thought it might be fun to make some predictions for what we think will…
Read MoreClearpoint Agency Honored with 2023 PRSA Bronze Bernays Merit Award from PRSA
Clearpoint Agency Honored with 2023 PRSA Bronze Bernays Merit Award from PRSA The award was given in the Business to Business Media Relations category for expanding awareness for OptionMetrics, a New York City-based financial data company, in the U.S. and in Europe.
Read MoreThe Value of Media Training
Media coverage that includes your company name, your name, and maybe even your team or division name positions you as a subject matter expert and builds your reputation as an authority on your products and services. It adds to not only your personal credibility but also to that of your company brand. Interviews are not…
Read MoreClearpoint Agency Joins List of Supporting Sponsors for The American Marketing Association’s Art of Marketing: The Future is WOW Conference
AMA San Diego annual conference on October 21 to feature big brands predicting winning marketing strategies for 2023 and beyond CARLSBAD – Oct. 11, 2022 – Clearpoint Agency has joined the growing list of sponsors for The Art of Marketing: The Future is WOW Conference from the American Marketing Association San Diego. In addition, the award-winning public relations and marketing firm is helping to…
Read More10 Ways to Measure the ROI of Public Relations
Photo by Headway on Unsplash
Read MoreAmerican Marketing Association San Diego to Present Annual Conference – The Art of Marketing: The Future is WOW
Conference will feature speakers from Disney, Snap Labs (Snapchat), Target, Google, Rubio’s, Mint Mobile, Visit California, San Diego Pride, San Diego Opera, Tragic Media, Courageous, Linguatrip, Red Door and four content-rich educational tracks covering marketing strategy, branding, technology, popular culture, DEI and more SAN DIEGO – August 3, 2022 – American Marketing Association (AMA) San Diego Chapter is now accepting…
Read More