A Clear Course
to
Brand Perception

Clearpoint Agency’s Clear Course is a process designed to provide clients with a clearly defined brand perception in the eyes
of their target markets.

Our Clear Course

1. RESEARCH
We start by researching your internal and external audiences – analyzing your competitors’ communications strategies.


INDUSTRY & COMPETITOR RESEARCH
  • Internal audits
  • SWOT analysis
  • Competitor communications research
  • Market trends and audience research
  • Perception audits
  • Voice of the customer programs
  • Customer surveys and analysis
2. POSITION
Next we conduct our exclusive positioning and messaging process, which is comprised of a half-day session with client executives.
MESSAGING AND POSITIONING PLATFORMS
  • Target audiences
  • Messaging by audience
  • Personas
  • Differentiators
  • Messaging pillars
  • Positioning statements
  • Vision messaging
  • Mission statements and mantras
3. PLAN
Using interactive exercises and a facilitated workshop to define your company’s key messages and positioning statements we plan for the future.
PROGRAM PLANNING
  • Custom PR and marketing programs
  • Media outreach
  • Social strategy
  • Content calendars
  • Website development
  • Influencer programs
  • Media and analyst lists
  • Executive branding goals
4. EXECUTE
Armed with this research, clear messaging, distinct differentiators, and a defined path, the perception of your brand is now one you control and ready for market.
PUBLIC RELATIONS & MARKETING
  • Public relations
  • Media outreach
  • Influencer programs
  • Analyst relations
  • Brand refresh
  • Content development – blogs, ebooks, articles, op-eds, speeches
  • Email programs
  • Lead generation programs
  • Executive branding
  • SEO
  • Tradeshows/conferences
  • Special events
5. EVALUATE
After Market launch- measurement, evaluation and continual improvement become the backbones of growth.


MEASURE, EVELUATE, CONTINUALLY IMPROVE
  • Select and track KPIs
  • Gather analytics across platforms
  • Develop media clips logs
  • Report on social media metrics
  • Analyze perceptions
  • Survey customers, media, prospects
  • Measure success against objectives
  • Create dashboards and activity reports
  • Continually measure, tweak and improve