Posts by buchanan
The ROI of Earned Media
Every company wants a recognizable brand that establishes a positive perception among its target audiences. But what exactly is “earned media” and how can it help you achieve favored brand status? Earned media or “free” media, as we in the public relations field sometimes call it, is editorial copy that mentions your company and…
Read MoreClearpoint Agency Wins 2022 Public Relations and Marketing Excellence Award from Business Intelligence Group
Business Intelligence Group announced Clearpoint Agency has been named a winner in the 2022 Public Relations and Marketing Excellence Awards.
Read MoreClearpoint Agency Wins PR Excellence Award from AMA San Diego
American Marketing Association San Diego Recognizes Clearpoint Agency with 2023 Sandie Award for Excellence in PR for OptionMetrics Awards program honors marketing campaigns and projects produced by, or for, San Diego County entities during 2022 SAN DIEGO – May 23, 2023 – The American Marketing Association (AMA) San Diego Chapter awarded Clearpoint Agency with a 2023 Sandie Award for excellence in the…
Read MoreClearpoint Agency Tapped to Manage Public Relations for Nonaste’s Line of Advanced Products to Keep Active People Clean, Odor-Free
SAN DIEGO – August 1, 2023 – Clearpoint Agency, an award-winning public relations firm, is providing PR services to Nonaste, pronounced “No Nasty!”, the maker of high-performance laundry detergents, odor eliminating sprays, and sweat-proof premium car seat protectors for active people.
Read MoreUBS
On-Target Media Relations in Key Western U.S. Markets for Largest Global Wealth Manager – Client for 9+ Years UBS Wealth Management USA provides financial planning and investment management services for ultra-high and high net worth, multigenerational families and business owners. It is the largest wealth manager globally. Clearpoint developed a media relations strategy to…
Read More10 Ways PR Can Improve Your Next Funding Round, Sales, or Growth Campaign
What is PR and what value does it provide? It’s a question we often get. A good analogy: imagine that your most important prospects are at a cocktail party and every person they chat with talks about your company in a highly positive way. It’s highly likely your prospects will be more receptive to your…
Read MoreCaravan Health
Driving Earned Media and Thought Leadership for Caravan Health Up to Acquisition by Signify Health (NYSE: SGFY) Results: 140+ Editorial Hits/Media Coverage 190MM Earned Media Impressions 11 Contributed Articles Written/Placed 6 Press Releases 5 Interviews On Healthcare Podcasts $ Acquired By Public Company Key Tactics: Challenge: As Caravan Health continued to lead in value-based healthcare…
Read MoreEzoic
Implied Third-Party Endorsement for A.I.-Driven Website Monetization Platform Drives Market Share Gains for Ezoic Results: Within 7 months 130+ Editorial Hits 128MM Earned Media Impressions 7 Awards Won 6 Contributed Articles Written/Placed 6 Press Releases 2 Case Studies Key Tactics: Objectives and Goals Clearpoint Agency was brought on to help increase awareness and thought leadership…
Read MoreDeckard Technologies
Clearpoint Agency increases awareness of Deckard Technologies and its real estate data analytics and technology solutions for regulatory compliance, public safety and community equity for local jurisdictions across the U.S. Results: In One Year – 2022 120 Editorial Hits/Media Coverage 7 Contributed Articles In Trade Publications 9 News Releases 3 Case Studies 4 Award…
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