Blog

The press release remains a popular public relations tactic for good reason: it provides incredible value.  A press release not only informs the media about what’s new with your organization, but thanks to our digital world, the press release can instantly keep your publics – customers, prospects, partners, potential acquirers – up to date on your progress and successes. Here ...

One of the questions we often hear from clients is this: What is the ROI of PR? Beginning this month, we’re answering the question. In a series of blogs and infographics we’ll be examining the benefits and value of branding, messaging, media relations, content, influencer marketing, social media and more. We hope you like it, and that if you have ...

Public relations budgets are on the rise, with marketers reporting plans to increase overall spending over the next five years[1]. When one considers the benefits of PR – from setting the strategy to ensuring greater transparency, driving business, and even influencing stock price – it’s no wonder. Seven in 10 executives reported being more inclined to do business with organizations ...

  Managing a company’s social media presence can be time-consuming and at times overwhelming. But taking the time to create a plan that addresses your goals, content topics and audiences can take it from stressful to successful.  Consider a concise, easy-to-follow social media strategy to help you make it manageable and effective. Here are some tips to get you started. ...

The General Data Protection Regulation (GDPR) aimed at protecting personal data of European Union (EU) citizens goes into effect this May 25. If you don’t have a business location in the EU, you might think you are immune. But if you target customers in Europe, or are processing data from prospects in the EU—even if only collecting or storing email ...