The ROI of Earned Media

August 1, 2023

Every company wants a recognizable brand that establishes a positive perception among its target audiences. But what exactly is “earned media” and how can it help you achieve favored brand status?   Earned media or “free” media, as we in the public relations field sometimes call it, is editorial copy that mentions your company and doesn’t require you to pay ...

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10 Ways PR Can Improve Your Next Funding Round, Sales, or Growth Campaign

April 5, 2023

What is PR and what value does it provide? It’s a question we often get. A good analogy: imagine that your most important prospects are at a cocktail party and every person they chat with talks about your company in a highly positive way. It’s highly likely your prospects will be more receptive to your calls and more likely to ...

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The Value of Media Training

December 22, 2022

Media coverage that includes your company name, your name, and maybe even your team or division name positions you as a subject matter expert and builds your reputation as an authority on your products and services. It adds to not only your personal credibility but also to that of your company brand. Interviews are not advertising and cannot be tracked ...

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10 Ways to Measure the ROI of Public Relations

September 16, 2022

Public relations is a powerful way to increase brand value, educate markets, differentiate against competitors, build trust, create product demand, attract investors/acquirers, and retain top talent. That’s why it continues to grow as an industry. In 2020, the global PR market was worth $88 billion. By the end of 2025, the industry is expected to surpass $129 billion (Statista, 2022).  ...

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5 PR Trends for 2022

January 24, 2022

By Hilary McCarthy, Clearpoint Agency From racial justice protests and political polarity, to the ongoing pandemic and release of vaccines—2021 was a historic year. As we continue to grapple with what will be “the new normal” post-COVID and make sense of rapid changes throughout our communities and the world, several trends have emerged and/or accelerated. Marketing and PR are no ...

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3 Reasons Why PR is Critical in 2021

May 12, 2021

The ongoing challenges of the coronavirus pandemic, combined with global VC investing hitting an all-time high in Q1 2021, the Consumer Confidence Index rising again in April and predictions of a major, lasting economic boom, all point to 2021 being another transformative year. At the same time, we continue to see the growth of social media influence, communication echo chambers, ...

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5 “Must-Do Marketing Strategies” for 2021

January 13, 2021

What a year last year, and 2021 has been so far! From the pandemic to protests and political unrest, who could have envisioned, at this time last year, what the future would hold? Despite numerous challenges, many marketers, professionals and entrepreneurs rose to face them – bringing work online, changing the ways they communicate, and setting the stage for advancement. ...

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3 Research Methods that Increase the ROI of Your PR Program

July 27, 2020

Our decision-making is powered by research. When you think about it, we do research daily. Whether it’s viewing someone’s LinkedIn profile before choosing to connect, comparing models when shopping for a new car, or checking out Yelp reviews before visiting a new restaurant, research is critical to evaluating what actions we’ll take. So why wouldn’t you apply that same principle ...

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10+ Pieces of Content You Need Now

June 25, 2020

You may have heard that customers are already 57% of the way through the buying process and have consumed seven or more pieces of content before they even engage with a sales team or buy something. While this may sound like a lot, it is likely low today, given the advent of COVID-19. For the week ending June 14, 2020, ...

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How to Maximize the ROI From Your Webinar Program

April 29, 2020

Working from home has become the new normal due to the COVID-19 pandemic. With so many businesses switching to a virtual work environment, companies are searching for ways to connect and communicate with clients and prospects.   When executed and leveraged correctly, webinars are a highly effective and cost-efficient way to promote thought leadership and support lead generation. And because a lot of planning goes into ...

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Communicating During the Coronavirus (COVID-19) Crisis

March 18, 2020

March 18, 2020 We’re all navigating unchartered waters with the COVID-19 crisis. As communities manage school and business closures, work from home mandates, and worry about an economic recession, companies are grappling with how to communicate with their customers, prospects, employees and the community at large. As with any crisis, it’s imperative for organizations to communicate clearly, honestly and consistently.  ...

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The ROI of Press Releases

October 31, 2019

The press release remains a popular public relations tactic for good reason: it provides incredible value.  A press release not only informs the media about what’s new with your organization, but thanks to our digital world, the press release can instantly keep your publics – customers, prospects, partners, potential acquirers – up to date on your progress and successes. Here ...

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