Blog

Communicating During the Coronavirus (COVID-19) Crisis

March 18, 2020

March 18, 2020 We’re all navigating unchartered waters with the COVID-19 crisis. As communities manage school and business closures, work from home mandates, and worry about an economic recession, companies are grappling with how to communicate with their customers, prospects, employees and the community at large. As with any crisis, it’s imperative for organizations to communicate clearly, honestly and consistently. ...

The ROI of Press Releases

October 31, 2019

The press release remains a popular public relations tactic for good reason: it provides incredible value. A press release not only informs the media about what’s new with your organization, but thanks to our digital world, the press release can instantly keep your publics – customers, prospects, partners, potential acquirers – up to date on your progress and successes. Here ...

The Dollars and Sense of PR

July 31, 2019

One of the questions we often hear from clients is this: What is the ROI of PR? Beginning this month, we’re answering the question. In a series of blogs and infographics we’ll be examining the benefits and value of branding, messaging, media relations, content, influencer marketing, social media and more. We hope you like it, and that if you have ...

5 PR Trends Shaping Marketing Budgets in 2019

March 28, 2019

Public relations budgets are on the rise, with marketers reporting plans to increase overall spending over the next five years[1]. When one considers the benefits of PR – from setting the strategy to ensuring greater transparency, driving business, and even influencing stock price – it’s no wonder. Seven in 10 executives reported being more inclined to do business with organizations ...

How to Create a Winning Social Media Strategy

June 29, 2018

Managing a company’s social media presence can be time-consuming and at times overwhelming. But taking the time to create a plan that addresses your goals, content topics and audiences can take it from stressful to successful. Consider a concise, easy-to-follow social media strategy to help you make it manageable and effective. Here are some tips to get you started. ...

What US Companies Need to Know About GDPR Before May 25, 2018

May 14, 2018

The General Data Protection Regulation (GDPR) aimed at protecting personal data of European Union (EU) citizens goes into effect this May 25. If you don’t have a business location in the EU, you might think you are immune. But if you target customers in Europe, or are processing data from prospects in the EU—even if only collecting or storing email ...

Seven Digital Marketing Must-Haves for Financial Services Companies in 2018

March 21, 2018

Rigid compliance requirements and the unpredictability of social media are two reasons why many financial companies have been late to the social media game—with a third of financial advisors still not using social media for business in 2015 according to Corporate Insight—and countless more not fully embracing it, even today. But the growth in mobile banking, demand for 24/7 access ...

5 PR & Marketing Trends You Need to Know in the New Year

January 11, 2018

Happy New Year! The holiday celebrations are over and it’s back to reality and fresh opportunities. Turning the calendar to 2018 has us looking forward and predicting trends we will see in the new year. Here are five you can expect from PR and marketing in 2018. PR Is Even More Important Hollywood’s sexual harassment scandals, Equifax’s security breach, United ...

5 LinkedIn Mistakes That May Be Costing You

December 20, 2017

With about 500 million members across 200 countries and territories and two new users estimated to join every second, LinkedIn is the largest business social network. Three million users share content on it weekly and 44 percent of users are estimated to earn more than $75,000 a year. It’s no surprise then that LinkedIn’s vast, connected audience can hold huge potential to meet ...

7 Critical Tips for Your Next Website

September 12, 2017

In today’s digital world there is no question how important your company’s website is. It is often the first time a prospective customer, partner or employee learns about your organization and either decides to engage further or move on. A quality website builds trust; it’s the vehicle that showcases your expertise, values and culture. It needs to accurately detail ...

7 Reasons You Should Hire a Small PR Agency Over a Large PR Agency

March 30, 2017

When we get new business inquiries at Clearpoint Agency we often find the potential client is trying to decide between hiring a large agency or a smaller PR agency. We firmly believe that organizations get the best “bang for the buck” when using a small firm. Here’s why: 1) No Account Team Bait-and-Switch This is a real pet peeve of ...

End of Year PR Checklist

December 29, 2016

The start of a new year brings New Year’s resolutions, new beginnings and new goals. And the beginning of a new year is also an opportunity to reflect on the previous year’s public relations successes and missteps. If you find that you were just shy of reaching your communications goals in 2016, either because they were not specific enough or too ...