Interpreta

Clearpoint Raises Interpreta’s Profile in Advance of Acquisition

Interpreta, a start-up healthcare technology company, employs genomics, pharmacogenomics, and clinical data to empower population health management and improve patient care.

Results:

30

Press releases

100+

Stories

10

Industry analyst briefings

9

Blogs

7

Awards

4

Events

Goals:

  • Increase awareness with hospitals and health insurance companies
  • Grow leads
  • Differentiate against larger more well-established potential competitors
  • Obtain additional funding
  • Attract potential acquirers

Solution

Clearpoint developed strategies to raise Interpreta’s profile with hospitals, health insurance companies, venture capitalists, industry analysts and prospective acquirers. New messaging was developed to ensure more impactful communications. Clearpoint developed a communications plan, new website, industry analyst and media relations program, thought leadership, content, events, webinars, and went after earned awards to raise executives’ and the company’s profiles.

Detailed Results

  • Obtained media placements for Interpreta in key outlets  like DotMed, BioSpace, GenomeWeb, Pharma Tech Outlook, BioPortfolio, Healthcare Tech Outlook, HIStalk, HIT Consultant, Health IT News, numerous others
  • Gained positive coverage for Interpreta in industry analyst reports, with 10 briefings with industry analysts, including IDC, Frost & Sullivan, Forrester Research, Gartner in one year
  • Obtained 7 award wins, including Gartner Cool Companies Award, ClinicalOMICs “10 US Startups to Watch,” Pharma Tech’s listing of “Top 10 Genomics Solution Providers,” Healthcare Tech Outlook’s “10 Most Promising Healthcare Analytics Solution Providers,” and eHealthcare Leadership Award
  • Helped to plan successful customer, partner event at HIMSS
  • Helped to propel the company to a new level, resulting in acquisition by Centene

Key Tactics:

  • Public Relations Strategy and Planning
  • Message Development
  • Media Relations
  • Press Releases   
  • Thought Leadership
  • Content Strategy and Copywriting
  • Media Training
  • Industry Analyst Relations
  • Awards Program
  • Website Development
  • Events
  • Webinars

“We needed a PR team that could take our business to the next level. Clearpoint helped us develop succinct, impactful messaging that attracted press, industry analysts, customers and eventually an acquirer. They are seasoned PR professionals who are creative, smart, and a delight to work with. I highly recommend Clearpoint!”

Merritt Carver, Marketing & Sales Operations Manager, Interpreta