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Search is changing — fast! Google’s new AI Overviews, and tools like Perplexity, ChatGPT, and Bing Copilot, are transforming how people discover businesses online. Instead of clicking through pages of links, users are shown summarized answers that combine data, advice, and sources — often citing the brands and experts they trust most. That shift introduces…

Press releases might sound old-school to some, but in today’s digital-first, content-hungry world, they’re more valuable than ever. At Clearpoint Agency, we see firsthand how this trusted communications tool still packs a punch across media, marketing, and business development efforts. Here’s why press releases remain one of the most effective – and underrated – tools…

Developing a recognizable, trusted brand takes hard work. In a loud world where every brand is vying for attention, what can you do to make your brand stand out above the rest? A good first step is a public relations strategy that includes a thought leadership strategy as a pillar. Thought leadership articles are a…

Why do you need public relations? Well, if you don’t manage your story and reputation, telling your key audiences what you want them to know about your brand – through messaging, content, press releases and earned media – who will? And while you’re thinking about whether to give your brand a voice, your competitors are…

As we near the end of the year, we tend to look both backward and forward, asking ourselves several questions: What have we accomplished this year? What could we do better? What’s likely to trend in the coming year? So, we thought it might be fun to make some predictions for what we think will…

Every company wants a recognizable brand that establishes a positive perception among its target audiences. But what exactly is “earned media” and how can it help you achieve favored brand status?   Earned media or “free” media, as we in the public relations field sometimes call it, is editorial copy that mentions your company and…

What is PR and what value does it provide? It’s a question we often get. A good analogy: imagine that your most important prospects are at a cocktail party and every person they chat with talks about your company in a highly positive way. It’s highly likely your prospects will be more receptive to your…

Media coverage that includes your company name, your name, and maybe even your team or division name positions you as a subject matter expert and builds your reputation as an authority on your products and services. It adds to not only your personal credibility but also to that of your company brand. Interviews are not…

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From racial justice protests and political polarity, to the ongoing pandemic and release of vaccines—2021 was a historic year. As we continue to grapple with what will be “the new normal” post-COVID and make sense of rapid changes throughout our communities and the world, several trends have emerged and/or accelerated. Marketing and PR are no…