Clearpoint Agency's Blog

Why do you need public relations? Well, if you don’t manage your story and reputation, telling your key audiences what you want them to know about your brand – through messaging, content, press releases and earned…

As we near the end of the year, we tend to look both backward and forward, asking ourselves several questions: What have we accomplished this year? What could we do better? What’s likely to trend in…

Every company wants a recognizable brand that establishes a positive perception among its target audiences. But what exactly is “earned media” and how can it help you achieve favored brand status?   Earned media or “free”…

What is PR and what value does it provide? It’s a question we often get. A good analogy: imagine that your most important prospects are at a cocktail party and every person they chat with talks…

Media coverage that includes your company name, your name, and maybe even your team or division name positions you as a subject matter expert and builds your reputation as an authority on your products and services….

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From racial justice protests and political polarity, to the ongoing pandemic and release of vaccines—2021 was a historic year. As we continue to grapple with what will be “the new normal” post-COVID and make sense of…

The ongoing challenges of the coronavirus pandemic, combined with global VC investing hitting an all-time high in Q1 2021, the Consumer Confidence Index rising again in April and predictions of a major, lasting economic boom, all point to 2021 being…

What a year last year, and 2021 has been so far! From the pandemic to protests and political unrest, who could have envisioned, at this time last year, what the future would hold? Despite numerous challenges,…

Our decision-making is powered by research. When you think about it, we do research daily. Whether it’s viewing someone’s LinkedIn profile before choosing to connect, comparing models when shopping for a new car, or checking out…

You may have heard that customers are already 57% of the way through the buying process and have consumed seven or more pieces of content before they even engage with a sales team or buy something. While this…

Working from home has become the new normal due to the COVID-19 pandemic. With so many businesses switching to a virtual work environment, companies are searching for ways to connect and communicate with clients and prospects.   When executed and leveraged…

We’re all navigating unchartered waters with the COVID-19 crisis. As communities manage school and business closures, work from home mandates, and worry about an economic recession, companies are grappling with how to communicate with their customers,…

The press release remains a popular public relations tactic for good reason: it provides incredible value.  A press release not only informs the media about what’s new with your organization, but thanks to our digital world,…

One of the questions we often hear from clients is this: What is the ROI of PR? Beginning this month, we’re answering the question. In a series of blogs and infographics we’ll be examining the benefits…

Public relations budgets are on the rise, with marketers reporting plans to increase overall spending over the next five years[1]. When one considers the benefits of PR – from setting the strategy to ensuring greater transparency,…

Managing a company’s social media presence can be time-consuming and at times overwhelming. But taking the time to create a plan that addresses your goals, content topics and audiences can take it from stressful to successful. …