Posts by Lisa Bergum
American Marketing Association San Diego to Present Annual Conference – The Art of Marketing: The Future is WOW
Conference will feature speakers from Disney, Snap Labs (Snapchat), Target, Google, Rubio’s, Mint Mobile, Visit California, San Diego Pride, San Diego Opera, Tragic Media, Courageous, Linguatrip, Red Door and four content-rich educational tracks covering marketing strategy, branding, technology, popular culture, DEI and more SAN DIEGO – August 3, 2022 – American Marketing Association (AMA) San Diego Chapter is now accepting…
Read More5 PR Trends for 2022
From racial justice protests and political polarity, to the ongoing pandemic and release of vaccines—2021 was a historic year. As we continue to grapple with what will be “the new normal” post-COVID and make sense of rapid changes throughout our communities and the world, several trends have emerged and/or accelerated. Marketing and PR are no…
Read MoreClearpoint Agency Providing PR Services to Caravan Health, the Nation’s Leader in Accountable Care
Clearpoint Agency is representing Caravan Health, the leading accountable care provider in the U.S., and providing public relations strategy, media relations, voice of customer (VOC) programs, and content development. Caravan Health has an incredible story to tell as it has guided more than 300 independent health systems and 26,000 clinicians to achieve meaningful and measurable…
Read More3 Reasons Why PR is Critical in 2021
The ongoing challenges of the coronavirus pandemic, combined with global VC investing hitting an all-time high in Q1 2021, the Consumer Confidence Index rising again in April and predictions of a major, lasting economic boom, all point to 2021 being another transformative year. At the same time, we continue to see the growth of social media influence, communication echo…
Read More5 “Must-Do Marketing Strategies” for 2021
What a year last year, and 2021 has been so far! From the pandemic to protests and political unrest, who could have envisioned, at this time last year, what the future would hold? Despite numerous challenges, many marketers, professionals and entrepreneurs rose to face them – bringing work online, changing the ways they communicate, and…
Read MoreClearpoint Agency Posts Volume 3 of Q&A Series – The Path Forward – Asks Thought Leaders What They Predict for a Post COVID-19 World
Nationally recognized leaders in finance, investing, diversity, real estate, environment, technology, health, and community provide their views on the path forward SAN DIEGO – December 21, 2020 – The Clearpoint Agency expert Q&A series called The Path Forward seeks to answer the questions facing us today: What will life look like post COVID-19? What are the challenges and opportunities, and…
Read MoreClearpoint Agency Works with San Diego Angel Conference to Spotlight Angel Investment Fund, Educational Program and Support of Innovation Economy
Award-winning public relations agency developing messaging and strategies for one of the largest angel conferences in nation to connect early-stage companies with angel investors SAN DIEGO – Dec. 15, 2020 – Clearpoint Agency, an award-winning public relations firm, is providing PR services to the San Diego Angel Conference (SDAC), as well as supporting the program as a…
Read More3 Research Methods that Increase the ROI of Your PR Program
Our decision-making is powered by research. When you think about it, we do research daily. Whether it’s viewing someone’s LinkedIn profile before choosing to connect, comparing models when shopping for a new car, or checking out Yelp reviews before visiting a new restaurant, research is critical to evaluating what actions we’ll take. So why wouldn’t…
Read More10+ Pieces of Content You Need Now
You may have heard that customers are already 57% of the way through the buying process and have consumed seven or more pieces of content before they even engage with a sales team or buy something. While this may sound like a lot, it is likely low today, given the advent of COVID-19. For the week ending June…
Read MoreHow to Maximize the ROI From Your Webinar Program
Working from home has become the new normal due to the COVID-19 pandemic. With so many businesses switching to a virtual work environment, companies are searching for ways to connect and communicate with clients and prospects. When executed and leveraged correctly, webinars are a highly effective and cost-efficient way to promote thought leadership and support lead generation. And because a…
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