The start of a new year brings New Year’s resolutions, new beginnings and new goals. And the beginning of a new year is also an opportunity to reflect on the previous year’s public relations successes and missteps. If you find that you were just shy of reaching your communications goals in 2016, either because they were not specific enough or too …
I Know Your Blog is Offsite… But What Am I?
We occasionally get questions from our clients about whether their company blog should be on their corporate site or off. We’d like to discuss the pros and cons of both options, and provide a little insight into what most companies are doing. It seems that so far, most companies house their blog on the corporate website, but there are certainly …
10 Tips to Get into Print (or Online)
Getting into a print or online publication can be tricky, from writing an enticing pitch to trying to distinguish your press release from the hundreds of others sitting in the editor’s inbox. We drew from our own experiences with media relations to compile this list of tips to help you get published. 1. Be honest – Put your news to the …