End of Year PR Checklist

The start of a new year brings New Year’s resolutions, new beginnings and new goals. And the beginning of a new year is also an opportunity to reflect on the previous year’s public relations successes and missteps. If you find that you were just shy of reaching your communications goals in 2016, either because they were not specific enough or too …

Best Time to Post on Social Media

The expression “timing is everything” could not be more true when it comes to posting on social media. It’s one thing to create fresh and exciting content, but what’s the point of posting something if your audience is not seeing it? Posting content at the right time, on the right day, and on the right platform can make all the …

#CRISIS: How social media can save the reputation of your business

Social media has fundamentally changed the way we do business by giving voice to millions of consumers in instantaneous, global (and very public) communications networks that operate around the clock. The speed and intimacy characteristic of new communications models like Facebook and Twitter have forced reputation from the number three to the number one ranked strategic risk currently facing large …

Clearpoint’s New Infographic: B2B Content Marketing

B2B companies have different needs when it comes to marketing. However, B2B companies as a whole have joined B2C brands in realizing the potential of content marketing to drive brand awareness and increase revenue. But how is this content marketed from one business to another? Our latest graphic dives into why B2B companies utilize content marketing, and what tactics they …

10 Tips for Getting the Most out of 140 Characters

Social media has become an important tool for many businesses across the United States. About 87 percent of B2B companies are actively using social media for marketing purposes, and more than 50 percent are looking to increase their social media content in the next year. To reach their goals, businesses need to have a strong strategy tied to objectives when …

10 Steps to Rock Social Media

In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. From “10 Social Marketing Tips You May Have Missed” to “10 Reasons to Blog,” we’ll brighten your appreciation for all things 10. Have a tenacious idea? Let us know! Social media has changed the landscape of business; it has …

Like Higher Search Results? Like GOOGLE+

Google+ is here to stay, so it’s time you figure out if it’s right for you or your clients. Google+ helps with organic Google search results, and Google.com attracts over 1 billion unique visitors per month, making it the web’s most visited website. It has a lot of similarities to facebook fan pages, but it also has features Mark Zuckerburg …