The start of a new year brings New Year’s resolutions, new beginnings and new goals. And the beginning of a new year is also an opportunity to reflect on the previous year’s public relations successes and missteps. If you find that you were just shy of reaching your communications goals in 2016, either because they were not specific enough or too …
Lights, Camera, Action: A Behind-the-Scenes Look at a Broadcast Interview
It’s 2:30 p.m. on a Tuesday, and your public relations rep calls to let you know that she’s secured a local TV news segment for you to go on camera and promote your expertise. And the segment is in two days. Your head spins. What do you have to do? Is there a lot of prep work? How long will …
Clearpoint Expands Office with a Remodel and a New Team Member!
We’ve expanded our Encinitas office by adding new team member, Account Coordinator, Julie Willis – and by remodeling our office to accommodate more space! Read our press release and take a video tour of the office to see the changes for yourself. Life sure is good down by the beach in North County San Diego!
10 Tips for Getting the Most out of 140 Characters
Social media has become an important tool for many businesses across the United States. About 87 percent of B2B companies are actively using social media for marketing purposes, and more than 50 percent are looking to increase their social media content in the next year. To reach their goals, businesses need to have a strong strategy tied to objectives when …
10 Ways to Stand Out at Your Next PR Job Interview
With school out and recent grads being on the hunt for jobs, we decided that it would be a great time to give new professionals tips on nailing an interview and succeeding at it. We’ve recently been conducting interviews for our summer internship position, and what we thought were common-sense standards were simply common mistakes. Here are 10 tips to …
Happy Holidays from Clearpoint Agency!
Is it just us or did the holidays come extra fast this year? Clearpoint hosted our annual holiday party for employees and family on Friday, December 10th. We look forward to this event all year, since it’s such a great opportunity to catch up with our co-workers and their families. We had …
Be More Active and Engaging on Social Media!
Tried and True Social Media Tips from the Now Revolution and Clearpoint Agency Welcome to the Now Revolution! You may not know what the Now Revolution is, but you are a part of it every day. Essentially the Now Revolution is the fast paced, never-ending news river world that we are finding ourselves swamped in. I attended the Now Revolution seminar …
Big Company Change? Remember to Use Your Words!
Audiences & tactics to remember when communicating a major company change Having just went through our office move here at Clearpoint, we became very cognizant of something we always remind our clients – the importance of communicating your message to key audiences. When a company goes through a major change such as an office move, rebranding effort, merger, acquisition, or anything that …
Need a Clear View?
Welcome to Clearpoint’s new blog! A Clear View will consist of monthly PR and marketing tips with a twist. We want you to soak up important PR, social media and marketing news in a fun, engaging way. Stay tuned, we have a lot to say! Clearpoint has already had so much going on in 2011! To start with we moved. After …