The start of a new year brings New Year’s resolutions, new beginnings and new goals. And the beginning of a new year is also an opportunity to reflect on the previous year’s public relations successes and missteps. If you find that you were just shy of reaching your communications goals in 2016, either because they were not specific enough or too …
Best Time to Post on Social Media
The expression “timing is everything” could not be more true when it comes to posting on social media. It’s one thing to create fresh and exciting content, but what’s the point of posting something if your audience is not seeing it? Posting content at the right time, on the right day, and on the right platform can make all the …
#CRISIS: How social media can save the reputation of your business
Social media has fundamentally changed the way we do business by giving voice to millions of consumers in instantaneous, global (and very public) communications networks that operate around the clock. The speed and intimacy characteristic of new communications models like Facebook and Twitter have forced reputation from the number three to the number one ranked strategic risk currently facing large …
Clearpoint Vice-President Beth Walsh Addresses PRSA New Pros Group
Beth Walsh of Clearpoint Agency was part of a stimulating discussion for the San Diego New Pros chapter of the Public Relations Society of America (PRSA) on April 19. The topics: how to get started in the public relations (PR) industry, what it’s like to work at an agency versus in-house, and what educational opportunities are most valuable to young PR …