End of Year PR Checklist

The start of a new year brings New Year’s resolutions, new beginnings and new goals. And the beginning of a new year is also an opportunity to reflect on the previous year’s public relations successes and missteps. If you find that you were just shy of reaching your communications goals in 2016, either because they were not specific enough or too …

10 Steps to Turn Employees into Brand Ambassadors

In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. This time it’s 10 ways you can encourage your team members to become advocates for your brand. Have a tenacious idea? Let us know! When businesses think about marketing, they often see customers as the main and more important …

Big Company Change? Remember to Use Your Words!

Audiences & tactics to remember when communicating a major company change Having just went through our office move here at Clearpoint, we became very cognizant of something we always remind our clients – the importance of communicating your message to key audiences. When a company goes through a major change such as an office move, rebranding effort, merger, acquisition, or anything that …