The expression “timing is everything” could not be more true when it comes to posting on social media. It’s one thing to create fresh and exciting content, but what’s the point of posting something if your audience is not seeing it? Posting content at the right time, on the right day, and on the right platform can make all the …
We’ve expanded our Encinitas office by adding new team member, Account Coordinator, Julie Willis – and by remodeling our office to accommodate more space! Read our press release and take a video tour of the office to see the changes for yourself. Life sure is good down by the beach in North County San Diego!
Clearpoint moved up two spots on the San Diego Business Journal’s 2014 ranking of public relations agencies in San Diego, to hit the top 10! A 24 percent increase in billings and the addition of digital marketing services contributed to the surge. Clearpoint also ranks among some of the top firms in the country as reported by topPRagencies.com. “We see …
Clearpoint team member Lexy Haynes reviewed Jeffrey’s Gitomer’s book “Social Boom! How to Master Business Social Media”. Here’s what she said. Hi friends, first, an overview: Social Boom! covers just about everything social. Ok, not everything, but the biggies: Facebook, LinkedIn, Twitter, YouTube, blogs, and even tips on writing. It’s a thorough review of the social media landscape and what …
Getting into a print or online publication can be tricky, from writing an enticing pitch to trying to distinguish your press release from the hundreds of others sitting in the editor’s inbox. We drew from our own experiences with media relations to compile this list of tips to help you get published. 1. Be honest – Put your news to the …
When it comes to public relations, relationships count. Heck, the name of the profession is practically public relationships! Building new relationships is certainly important in this industry, but it is equally important to strengthen and celebrate existing relationships by turning off the talk about strategy and goals, and just having a relaxing time with your clients and associates. As contradictory …
Beth Walsh of Clearpoint Agency was part of a stimulating discussion for the San Diego New Pros chapter of the Public Relations Society of America (PRSA) on April 19. The topics: how to get started in the public relations (PR) industry, what it’s like to work at an agency versus in-house, and what educational opportunities are most valuable to young PR …
Tried and True Social Media Tips from the Now Revolution and Clearpoint Agency Welcome to the Now Revolution! You may not know what the Now Revolution is, but you are a part of it every day. Essentially the Now Revolution is the fast paced, never-ending news river world that we are finding ourselves swamped in. I attended the Now Revolution seminar …