Clearpoint Agency’s Clear Course to Brand Perception
Clearpoint Agency’s Clear Course is a unique process of steps designed to provide clients with a clearly defined brand perception in the eyes of their target customers.
We start by researching your internal and external audiences, and analyzing your competitors’ communications strategies. We then conduct our exclusive positioning and messaging process, which is comprised of a half-day session with client executives. We use interactive exercises and a facilitated workshop to define your company’s key messages and positioning statements. Armed with this research, clear messaging and distinct differentiators, the perception of your brand is one you control – not one bestowed upon you by outside opinions and influences.