A CLEAR VIEW Musings from the Clearpoint blog How to Create a Succinct Social Media Strategy
Managing a company’s social media presence can be time-consuming and at times overwhelming. However, taking the time to create a concise, easy-to-follow social media strategy will help to make it fun, manageable and effective.
At Clearpoint Agency, we have developed a one-page social media plan format - that we use for our clients (and ourselves) that provides a complete social media strategy overview. Here’s what it contains:
Chosen Social Media Channels Before you jump into the deep end of the social media pool, you need to define what social media platforms you want your company to allocate its time, money and resources to. This can be accomplished by defining your key audiences and researching what social media platforms they use.
For example, you may personally like Pinterest, however, it may not be the best social media channel to reach a B2B audience.
Another way you can decide what social channels to use is by looking at what platforms your competitors are actively using. If all of your competitors are using Twitter, it may behoove your company to start an account.
WHAT'S NEW Awards Submissions Are award submissions time-intensive? Yes. Is the outcome worth it? Absolutely.
An awards strategy provides many benefits that bolster your existing PR program, such as:
• Raises awareness
• Creates credibility
• Asserts dominance in your industry
• Provides third party validation
• Builds employee morale
• Appeals to current and prospective business partners
At Clearpoint Agency, we handle your award submission from start to finish. Our proven process has netted excellent results for our clients. If you want to work with us on incorporating an awards strategy into your PR program, give us at 760.230.2424.
Synteract Rebrand Initiative At the beginning of the year, Synteract, an innovative contract research organization (CRO), reached a critical point to reevaluate its brand identity to ensure further growth. The CRO turned to Clearpoint Agency to conduct a full rebrand to reposition itself as leaders in the clinical research industry. Clearpoint Agency partnered with Diseño to oversee the creative aspects of the rebrand, such as logo development, collateral and website design. With a tight timeline of four months, both agencies hit the ground running to meet the target launch date.
Clearpoint Agency conducted primary and secondary industry research to help reposition Synteract, developed new messaging and tagline to reflect its revised focus, and developed an objective-driven marketing communications and public relations program to create awareness and open new markets.
Since launching its new brand in April, Synteract has received positive reception from clients and employees, seen an increase in social media followers and website traffic and obtained several articles in leading publications.
"Because of Clearpoint’s work, our company is seen as a top player in the investment services industry for financial institutions. Prospects and customers consistently mention they saw our press releases and media stories in major trade publications, and we have experienced increased engagement from clients on LinkedIn.”