September 2018 Newsletter FINAL

*|MC_PREVIEW_TEXT|*

2018 3rd Quarter Newsletter View this email in your browser A CLEAR VIEW Musings from the Clearpoint blog Creating a Winning Social Media Strategy is as Easy as 1 – 2 – Tweet! Ensuring your social media program is meeting objectives can be difficult, and the time it takes to manage social channels can be time-consuming and at times overwhelming. A plan, the right mix of content and engaging posts are essential.  At Clearpoint Agency, we’re fans of developing easy-to-follow, actionable plans. In fact, we’ve developed a simple one-page social media plan template to map out social channels, content topics and posting frequency.  Read our latest blog post to learn more about components of an effective social media strategy and ways to manage it for success! Download Our One-Page Social Media Strategy Plan WHAT'S NEW New Clearpoint Agency West Coast Office Clearpoint Agency recently moved its San Diego office. We are still located in sunny Encinitas, in a quiet business complex on the border of Rancho Santa Fe. We are loving our new neighborhood and can’t wait for our clients, colleagues and friends to see our new space. Stop by and see us anytime! West Coast Office Our new address is: 4403 Manchester Avenue Suite 102 Encinitas, CA 92024 East Coast Office 42 Boulder Hill Rd Jefferson, MA 01522   MEDIA HITS Triangle Business Journal  SD Metro  InvestmentNews  CSP  Waters Technology  Reuters  Markets Media  Seeking Alpha  Applied Clinical Trials  Fierce Biotech  Forbes  PharmaVOICE  La Jolla Light  The Gazette  Credit Union Journal CLIENT SPOTLIGHT Clearpoint Agency Spearheads Synteract Rebrand Initiative At the beginning of the year, Synteract, an innovative contract research organization (CRO), reached a critical point to reevaluate its brand identity to ensure further growth. The CRO turned to Clearpoint Agency to conduct a full review to reposition itself as the midsize leader in the clinical research industry. Clearpoint Agency partnered with Diseño Communications to develop the graphical aspects of the rebrand, including logo development, collateral and website design. With a tight timeline of less than four months, both agencies hit the ground running to meet the target launch date.  Clearpoint Agency conducted primary and secondary industry research to reposition Synteract, developed new messaging and a new tagline to reflect its revised focus, and developed an objective-driven marketing communications and public relations program to create awareness and open new markets. Since launching its new brand in April, Synteract has received positive reception from clients and employees, seen an increase in social media followers and website traffic, and obtained several articles in leading publications. Read the press release to learn more.  SHAMELESS PLUG A Quote from One of Our Clients "Because of Clearpoint’s work, our company is seen as a top player in the investment services industry for financial institutions. Prospects and customers consistently mention they saw our press releases and media stories in major trade publications, and we have experienced increased engagement from clients on LinkedIn.” Lexy Haynes, Marketing Manager, CUSO Financial Services Follow us on social media for our take on PR, digital media, and agency news. Twitter Facebook LinkedIn Website Instagram Copyright © *|CURRENT_YEAR|* *|LIST:COMPANY|*, All rights reserved. *|IFNOT:ARCHIVE_PAGE|* *|LIST:DESCRIPTION|* Our mailing address is: *|HTML:LIST_ADDRESS_HTML|* *|END:IF|* Want to change how you receive these emails? You can update your preferences or unsubscribe from this list *|IF:REWARDS|* *|HTML:REWARDS|* *|END:IF|*