A CLEAR VIEW Musings from the Clearpoint blog Creating a Winning Social Media Strategy is as Easy
as 1 – 2 – Tweet! Ensuring your social media program is meeting objectives can be difficult, and the time it takes to plan and manage social channels can be time-consuming and at times overwhelming.
At Clearpoint Agency, we’re fans of developing an easy, succinct way to plan and manage social media. In fact, we’ve developed a simple one-page plan template that guides you through the process and keeps you on track.
Read our latest blog post to learn more about components of an effective social media strategy and ways to manage it for success!
WHAT'S NEW New Clearpoint Agency West Coast Office
Clearpoint Agency recently moved its San Diego office. We are still located in sunny Encinitas, in a quiet business complex on the border of Rancho Santa Fe.
We are loving our new neighborhood and can’t wait for our clients, colleagues and friends to see our new space. Stop by and see us anytime! West Coast Office
Our new address is:
4403 Manchester Avenue
Encinitas, CA 92024
East Coast Office
42 Boulder Hill Rd
Jefferson, MA 01522
At the beginning of the year, Synteract, an innovative contract research organization (CRO), reached a critical point to reevaluate its brand identity to ensure further growth. The CRO turned to Clearpoint Agency to conduct a full review to reposition itself as the midsize leader in the clinical research industry. Clearpoint Agency partnered with Diseño Communications to develop the graphical aspects of the rebrand, including logo development, collateral and website design. With a tight timeline of less than four months, both agencies hit the ground running to meet the target launch date.
Clearpoint Agency conducted primary and secondary industry research to reposition Synteract, developed new messaging and a new tagline to reflect its revised focus, and developed an objective-driven marketing communications and public relations program to create awareness and open new markets.
Since launching its new brand in April, Synteract has received positive reception from clients and employees, seen an increase in social media followers and website traffic, and obtained several articles in leading publications.
"Because of Clearpoint’s work, our company is seen as a top player in the investment services industry for financial institutions. Prospects and customers consistently mention they saw our press releases and media stories in major trade publications, and we have experienced increased engagement from clients on LinkedIn.”