October 2015 Newsletter

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A CLEAR VIEW
musings from the Clearpoint blog


Read our newest blog post, written by our summer intern, which dispels these common misconceptions about PR firms. It will help you have a better understanding of what our real day-to-day work life is like!



 
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AGENCY news

We've been busy over the past couple of months! Check out a small sampling of the local, national and trade media hits we've secured lately:

SynteractHCR was featured in Clinical Leader on the company's latest technology enhancements.
 
Zodiac Pool Systems, Inc. got a front page story in IPSSAN Magazine, featuring its blood drive event with the American Red Cross.

UBS Wealth Management Americas was featured on FOX San Diego to discuss tips on teaching kids about financial literacy as they head back to school.


AleSmith Brewing Company was included in a Men's Journal article, featuring the 100 Best Beers in the World. The company's barleywine-style ale, Old Numbskull, was included in the round up.


Interpreta, Inc. was featured in San Diego Business Journal, highlighting the company's recent launch of its fifth-generation healthcare analytics system that computes clinical and genomic data, claims records, and treatment plans DAILY to provide predictive analytics on an enterprise scale.

 
CLIENT spotlight

San Diego County Vintners Association

Clearpoint recently began working with the San Diego County Vintners Association. SDCVA is a non-profit membership organization that supports San Diego’s growing winemaking community. Representing 114 wineries across the county (excluding Temecula), SDCVA is focused on putting San Diego back on the map as California’s first viable wine region, and it aims to highlight the county’s ideal climate for many wine varieties.

Learn more in our latest press release here.


 
INDUSTRY tips:

The growth in digital media and social sharing has created an opportunity for all companies to be their own publishers. No longer do we write just for the news media/journalists and existing clients! We have an opportunity to direct information, education and promotions to prospects and even the world at large with the exact messaging we want them to receive.

Our infographic gives insights on why “content” is such a big buzzword today.

   
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