Social media has fundamentally changed the way we do business by giving voice to millions of consumers in instantaneous, global (and very public) communications networks that operate around the clock. The speed and intimacy characteristic of new communications models like Facebook and Twitter have forced reputation from the number three to the number one ranked strategic risk currently facing large companies, according to Forbes Insights and Deloitte in their study Exploring Strategic Risk. And with good reason.
The good news is that there are ways to prepare and proactively control a crisis using social media. Here’s how...
WHAT'S new?
Clearpoint Agency Ranks Among Top 10 Public Relations Agencies in San Diego! Clearpoint moved up two spots on the San Diego Business Journal’s 2014 ranking of public relations agencies in San Diego to hit the Top 10. A 24 percent increase in billings and addition of digital marketing services contributed to the surge.
Our client, Zodiac Pool Systems, Inc., a leading global manufacturer of swimming pool and spa products and services, has officially launched a new technical training program entitled Zodiac Academy. Zodiac Academy began last month with the first of more than 70 live technical service classes that cover product installation, service, repair, and troubleshooting. The classes will be conducted in cities across the United States and Canada through May 2015.
Have a pool? Let your service pro know about this affordable and informative training!
Find Clearpoint Agency’s new Vine account! This fast-growing social media platform is showing a lot of marketing potential for video. Learn some great PR and digital marketing tips from our 6-second videos, and also take a look at what goes on inside Clearpoint.
