A CLEAR VIEW Musings from the Clearpoint blog How to Create a Succinct Social Media Strategy
Managing a company’s social media presence can be time-consuming and at times overwhelming. However, taking the time to create a concise, easy-to-follow social media strategy will help to make it fun, manageable and effective.
At Clearpoint Agency, we have developed a one-page social media plan format - that we use for our clients (and ourselves) that provides a complete social media strategy overview. Here’s what it contains:
Chosen Social Media Channels Before you jump into the deep end of the social media pool, you need to define what social media platforms you want your company to allocate its time, money and resources to. This can be accomplished by defining your key audiences and researching what social media platforms they use.
For example, you may personally like Pinterest, however, it may not be the best social media channel to reach a B2B audience.
Another way you can decide what social channels to use is by looking at what platforms your competitors are actively using. If all of your competitors are using Twitter, it may behoove your company to start an account.
Synteract, an innovative contract research organization, enhanced its status in the mid-market CRO space with the creation of focused therapeutic centers of development. In April, the company revealed its new market positioning with an updated logo, tagline, and website to reinforce its core capabilities.
The Clearpoint Agency team participated in all marketing development, including conducting primary and secondary industry research to help reposition Synteract, developing new messaging and tagline to reflect its revised focus, and developing an objective-driven marketing communications and public relations program to create awareness and open new markets.
"Because of Clearpoint’s work, our company is seen as a top player in the investment services industry for financial institutions. Prospects and customers consistently mention they saw our press releases and media stories in major trade publications, and we have experienced increased engagement from clients on LinkedIn.”