July Newsletter – test 5

2018 3rd Quarter Newsletter
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Musings from the Clearpoint blog
How to Create a Succinct Social Media Strategy

Managing a company’s social media presence can be time-consuming and at times overwhelming. However, taking the time to create a concise, easy-to-follow social media strategy will help to make it fun, manageable and effective.

At Clearpoint Agency, we have developed a one-page social media plan format - that we use for our clients (and ourselves) that provides a complete social media strategy overview. Here’s what it contains:

Chosen Social Media Channels
Before you jump into the deep end of the social media pool, you need to define what social media platforms you want your company to allocate its time, money and resources to. This can be accomplished by defining your key audiences and researching what social media platforms they use.

For example, you may personally like Pinterest, however, it may not be the best social media channel to reach a B2B audience.

Another way you can decide what social channels to use is by looking at what platforms your competitors are actively using. If all of your competitors are using Twitter, it may behoove your company to start an account.

Continue reading our blog to find out what additional components you should include in your social media strategy.
New Clearpoint Agency Office
Clearpoint Agency recently moved offices. We are still located in North County San Diego in Encinitas. Our new space is in a quiet business complex just on the border of Rancho Santa Fe.

Our new address is:
4403 Manchester Avenue
Suite 102
Encinitas, CA 92024

We are loving our neighborhood and can’t wait for our clients, colleagues and friends to see our new space!

PharmaVOICE  Times of San Diego  ClinicalOMICS  Bank Investment Consultant  Credit Union Times  San Diego Business Journal  CU Today  Coronado Eagle & Journal  Financial Planning  CU Broadcast  Labiotech
Clearpoint Agency Spearheads Synteract Rebrand Initiative

Synteract, an innovative contract research organization, enhanced its status in the mid-market CRO space with the creation of focused therapeutic centers of development. In April, the company revealed its new market positioning with an updated logo, tagline, and website to reinforce its core capabilities.

The Clearpoint Agency team participated in all marketing development, including conducting primary and secondary industry research to help reposition Synteract, developing new messaging and tagline to reflect its revised focus, and developing an objective-driven marketing communications and public relations program to create awareness and open new markets.

Read the press release to learn more. 
A quote from one of our clients
"Because of Clearpoint’s work, our company is seen as a top player in the investment services industry for financial institutions. Prospects and customers consistently mention they saw our press releases and media stories in major trade publications, and we have experienced increased engagement from clients on LinkedIn.”

Lexy Haynes, Marketing Manager, CUSO Financial Services
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