July 2019 Newsletter test 3 (copy 01)

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2019 3rd Quarter Newsletter View this email in your browser A CLEAR VIEW Musings from the Clearpoint blog What is the ROI of PR? One of the questions we often hear from clients is this: What is the ROI of PR?  Beginning this month, we’re answering the question. In a series of blogs and infographics we’ll be examining the benefits and value of branding, messaging, media relations, content, influencer marketing, social media and more. We hope you like it, and that if you have questions, you’ll call us to ask for answers. Our first post focuses on the on brand development. Click here to read our latest blog and check out our infographic below.    CLIENT SPOTLIGHT OptionMetrics Renews with Clearpoint Agency  Leading options data provider, OptionMetrics, renewed its public relations engagement with Clearpoint Agency.  Clearpoint will continue to provide PR strategy, media relations and content development for OptionMetrics. In the past year, Clearpoint has secured national and financial trade press placements for OptionMetrics in the WSJ, Reuters, Seeking Alpha, Traders Magazine, Value Walk, Business Standard and more. And Clearpoint recently developed and launched a 20th anniversary marketing campaign for OptionMetrics.  We love being able to grow and evolve with clients and see the healthy ROI of a strategic and consistent PR program. Read our press release to learn more. MEDIA HITS San Diego Union-Tribune  Inside Philanthropy  San Diego Business Journal  Xconomy  Drug Development & Delivery  Coronado Eagle & Journal  Fortune  Retail Technology Innovation Hub  San Diego Beverage Times  Blue Book Services  Los Angeles Times  Institutional Asset Manager  PACIFIC Magazine  AI Thority  Times of San Diego  Grocery Dive  Gourmet News  Value Walk  Traders Magazine Super Market Perimeter Santa Barbara News-Press WHAT'S NEW We’re Hubspot Certified in Content Marketing Content marketing is a critical component for any effective inbound marketing campaign. According to Retail Dive, about 87% of consumers begin product searches online before ever contacting a company. Content marketing has become essential to generate leads, build credibility and reach prospects.  Our PR Director, Hilary McCarthy, recently completed HubSpot Academy’s Certification Course in Content Marketing.  Contact us to learn how we can help you develop a top-notch content strategy that can easily be integrated within a PR program and support lead generation. Call us today at 760.230.2424 or email info@clearpointagency.com  SHAMELESS PLUG A Quote from One of Our Clients “Year over year, for the same periods, we have seen a significant increase in RFPs – accounting for year-on-year million dollar growth in opportunity – resulting from our increased marketing and PR efforts.  Clearpoint Agency, and its work in media relations, social media and content development on our behalf, contributes greatly to that uptick. We appreciate the agency and its dedication to client success.” Trisha Vonder Reith, Executive Director, Marketing Communications, Synteract Follow us on social media for our take on PR, digital media, and agency news. Twitter Facebook LinkedIn Website Instagram Copyright © *|CURRENT_YEAR|* *|LIST:COMPANY|*, All rights reserved. *|IFNOT:ARCHIVE_PAGE|* *|LIST:DESCRIPTION|* Our mailing address is: *|HTML:LIST_ADDRESS_HTML|* *|END:IF|* Want to change how you receive these emails? You can update your preferences or unsubscribe from this list *|IF:REWARDS|* *|HTML:REWARDS|* *|END:IF|*