A CLEAR VIEW Musings from the Clearpoint blog What is the ROI of PR?
One of the questions we often hear from clients is this: What is the ROI of PR?
Beginning this month, we’re answering the question. In a series of blogs and infographics we’ll be examining the benefits and value of branding, messaging, media relations, content, influencer marketing, social media and more. We hope you like it, and that if you have questions, you’ll call us to ask for answers.Our first post focuses on the on brand development.
OptionMetrics Renews with Clearpoint Agnecy Leading options data provider, OptionMetrics, renewed its public relations engagement with Clearpoint Agency.
Clearpoint will continue to provide PR strategy, media relations and content development for OptionMetrics. In the past year, Clearpoint has secured national and financial trade press placements for OptionMetrics in the WSJ, Reuters, Seeking Alpha, Traders Magazine, Value Walk, Business Standard and more. And Clearpoint recently developed and launched a 20th anniversary marketing campaign for OptionMetrics.
We love being able to grow and evolve with clients and see the healthy ROI of a strategic and consistent PR program. Read our press release to learn more.
WHAT'S NEW We’re Hubspot Certified in Content Marketing
Content marketingis a critical component for any effective inbound marketing campaign. According to Retail Dive, about 87% of consumers begin product searches online before ever contacting a company. Content marketing has become essential to generate leads, build credibility and reach prospects.
Contact us to learn how we can help you develop a top-notch content strategy that can easily be integrated within a PR program and support lead generation. Call us today at 760.230.2424 or email firstname.lastname@example.org
A Quote from One of Our Clients
“Year over year, for the same periods, we have seen a significant increase in RFPs – accounting for year-on-year million dollar growth in opportunity – resulting from our increased marketing and PR efforts. Clearpoint Agency, and its work in media relations, social media and content development on our behalf, contributes greatly to that uptick. We appreciate the agency and its dedication to client success.”