A CLEAR VIEW Musings from the Clearpoint blog 5 Trends in PR Every Marketer Needs to Know
Why is public relations (PR) growing in importance? What are the trends driving its growth and causing PR to evolve? Clearpoint Agency PR Director Hilary McCarthy recently spoke with Central Massachusetts’ Communicators Club about five PR trends in 2019 every marketer needs to know about: from fake news to artificial intelligence, and the age-old debate over the effectiveness of press releases.
Are award submissions time-intensive? Yes. Is the outcome worth it? Absolutely.
An awards strategy provides many benefits that bolster your existing PR program. Awards:
• Raise awareness
• Enhance credibility
• Assert dominance in your industry
• Provide third-party validation
• Build employee morale
• Appeal to current and prospective business partners
At Clearpoint Agency, we handle your award submission from start to finish. Our proven process has netted excellent results for our clients. If you're interested in discussing an awards strategy within a PR program for your organization, give us a shout at 760.230.2424 or email firstname.lastname@example.org
Mercato Retains Clearpoint Agency for Public Relations Clearpoint Agency is managing the public relations for Mercato, the online ordering and delivery platform for independent grocers.
Clearpoint is handling media relations, content development, conference communications strategy, and speaking opportunities for Mercato. Clearpoint has already secured numerous trade and national press placements for Mercato in Forbes, Wall Street Journal, Internet Retailer, The Shelby Report, Progressive Grocer, and others.