April 2019 Newsletter – test 8

2019 2nd Quarter Newsletter
View this email in your browser
Musings from the Clearpoint blog
5 Trends in PR Every Marketer Needs to Know

Why is public relations (PR) growing in importance? What are the trends driving its growth and causing PR to evolve? Clearpoint Agency PR Director Hilary McCarthy recently spoke with Central Massachusetts’ Communicators Club about five PR trends in 2019 every marketer needs to know about: from fake news to artificial intelligence, and the age-old debate over the effectiveness of press releases.

Read our latest blog post to learn more about the trends shaping marketing budgets
in 2019.
Download Our 5 Trends in PR Presentation
Awards Submissions

Are award submissions time-intensive? Yes. Is the outcome worth it? Absolutely. 

An awards strategy provides many benefits that bolster your existing PR program. Awards: 
•    Raise awareness
•    Enhance credibility
•    Assert dominance in your industry
•    Provide third-party validation 
•    Build employee morale 
•    Appeal to current and prospective business partners

At Clearpoint Agency, we handle your award submission from start to finish. Our proven process has netted excellent results for our clients. If you're interested in discussing an awards strategy within a PR program for your organization, give us a shout at 760.230.2424 or email info@clearpointagency.com

San Diego Union-Tribune  Fox 5  ABC 10  Times of San Diego  San Diego Business Journal  Progressive Grocer  The Wall Street Journal  Food Navigator  KPBS  Outsourcing Pharma  NBC 7   Forbes  KUSI  Internet Retailer  Financial Advisor Magazine  ETF Trends  FOW Global Investor Group
Mercato Retains Clearpoint Agency for Public Relations
Clearpoint Agency is managing the public relations for Mercato, the online ordering and delivery platform for independent grocers.

Clearpoint is leading the charge on media relations, content development, conference communications strategy, and speaking opportunities for the startup, and has already secured numerous trade and national press placements in Forbes, Wall Street Journal, Internet Retailer, The Shelby Report, Progressive Grocer, and others.

Read the press release to learn more. 
A Quote from One of Our Clients
“We acquired 18 new customers within one year due to the investment in brand awareness and business development efforts by Clearpoint Agency.” 

Trisha Vonder Reith, Executive Director,
Marketing Communications, Synteract
Follow us on social media for our take on PR, digital media, and agency news.
Copyright © *|CURRENT_YEAR|* *|LIST:COMPANY|*, All rights reserved.

Our mailing address is:

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list