April 2019 Newsletter – test 6 (copy 01)

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2019 2nd Quarter Newsletter
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A CLEAR VIEW
Musings from the Clearpoint blog
5 Trends in PR Every Marketer Needs to Know

Why is public relations (PR) growing in importance? What are the trends driving its growth and causing PR to evolve? Clearpoint Agency PR Director Hilary McCarthy recently spoke with Central Massachusetts’ Communicators Club about five PR trends in 2019 every marketer needs to know about: from fake news to artificial intelligence, and the age-old debate over the effectiveness of press releases.

Read our latest blog post to learn more about the trends shaping marketing budgets in 2019
Download Our 5 Trends in PR Presentation
SMART TACTICS
Awards Submissions


Are award submissions time-intensive? Yes. Is the outcome worth it? Absolutely. 

An awards strategy provides many impacts that bolster your existing PR program, such as: 
•    Raise awareness
•    Create credibility
•    Assert dominance in your industry
•    Provide third party validation 
•    Build employee morale 
•    Appeal to current and prospective business partners 

At Clearpoint Agency, we handle your award submission from start to finish. Our proven process has netted excellent results for our clients. If you're interested in discussing an awards strategy within a PR program for your organization, give us a shout at 760.230.2424 or email info@clearpointagency.com
MEDIA HITS

San Diego Union-Tribune  Fox 5  ABC 10  Times of San Diego    San Diego Business Journal  Progressive Grocer  The Wall Street Journal  Food Navigator  KPBS  Outsourcing Pharma  NBC 7   Forbes  KUSI  Internet Retailer  Financial Advisor Magazine  ETF Trebds  FOW Global Investor Group
CLIENT SPOTLIGHT
Mercato Retains Clearpoint Agency for Public Relations
Clearpoint Agency is managing the public relations for Mercato, the online ordering and delivery platform for independent grocers.

Clearpoint is handling media relations, content development, conference communications strategy, and speaking opportunities for Mercato. Clearpoint has already secured numerous trade and national press placements for Mercato in Forbes, Wall Street Journal, Internet Retailer, The Shelby Report, Progressive Grocer,
and others.

Read the press release to learn more. 
SHAMELESS PLUG
A Quote from One of Our Clients
“We acquired 18 new customers within one year due to the investment in brand awareness and business development efforts by Clearpoint Agency.” 

Trisha Vonder Reith, Executive Director,
Marketing Communications, Synteract
Follow us on social media for our take on PR, digital media, and agency news.
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