A CLEAR VIEW Musings from the Clearpoint blog 5 Trends in PR Every Marketer Needs to Know
Why is PR growing in importance? What are the trends driving its growth and causing PR to evolve? Clearpoint Agency PR Director Hilary McCarthy recently spoke with Central Massachusetts’ Communicators Club about five trends in 2019 every marketer needs to know from fake news, to artificial intelligence, and the age-old debate over the effectiveness of press releases.
Are award submissions time-intensive? Yes. Is the outcome worth it? Absolutely.
An awards strategy provides many benefits that bolster your existing PR program, such as:
• Raises awareness
• Creates credibility
• Asserts dominance in your industry
• Provides third party validation
• Builds employee morale
• Appeals to current and prospective business partners
At Clearpoint Agency, we handle your award submission from start to finish. Our proven process has netted excellent results for our clients. If you want to work with us on incorporating an awards strategy into your PR program, give us at 760.230.2424.
Mercato Retains Clearpoint Agency for Public Relations Clearpoint Agency announced it is managing the public relations for Mercato, the online ordering and delivery platform for independent grocers.
Clearpoint is managing media relations, content development, conference communications strategy, and speaking opportunities for Mercato. Clearpoint has already secured numerous trade and national press placements for Mercato in Forbes, Wall Street Journal, Internet Retailer, The Shelby Report, Progressive Grocer,
“I’ve worked with Bonnie, Beth and the Clearpoint Agency team for years and with several different companies and organizations. They have an excellent, analytical process for developing messaging and positioning that truly differentiates an organization and elevates its brand. Their ability to combine smart strategy with the tactical detail required to execute a results-driven PR program sets them apart. If you are looking for a PR firm with the winning combination of expertise and heart – I highly recommend Clearpoint Agency.”
Barbara Bry, Tech Entrepreneur and Founder of Athena San Diego, supporting advancement of women in the tech and life science sectors
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