April 2017 Newsletter – Final

April 2017
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Musings from the Clearpoint blog

7 Reasons You Should Hire a Small PR Agency Over a Large
PR Agency

When we get new business inquiries at Clearpoint Agency we often find the potential client is trying to decide between hiring a large agency or a smaller PR agency. We firmly believe that organizations get the best “bang for the buck” when using a small firm. Here’s why:
1) No Account Team Bait-and-Switch
This is a real pet peeve of mine. My business partner and I once worked together at a larger firm.  The process there: land the client with the senior team, hand them off to an account executive after initial meetings, then pass them off to a junior team member to manage and put on auto pilot.  We’ve even heard from people that work at larger firms that they are happy when they actually keep a client for more than a year with this churn and burn process.  That’s their goal!  It works because the senior team is skilled at catching the client and the junior team is inexpensive, all of which works for the agency’s profitability. At a boutique agency, there is no “hand off” – you work with the same dedicated team you met in initial meetings.
2)  More Focus on Client Needs Rather Than “Feeding” the Large Agency Team
Here’s the truth: when you sit down with that large team from different departments at the large agency, they are there for a reason – finding ways to grow your account. And the crazy thing is, you probably are paying those agency team members in billable hours to ask you questions or listen in on meetings to find more agency programs to pitch to you. 
At a boutique agency, the focus of meetings is to accomplish the agreed upon scope of work. Does the smaller agency want to grow the business over time? Of course. But it’s more of an organic approach to meet client needs rather than a mission to get the monthly fees higher and higher and feed the large agency staff. #truth

Recent client editorial coverage

Associated Press ESPN USA Today Buzzfeed  GEN San Diego Union Tribune Beer Street Journal  Financial Planning Hop Culture Brewbound  Pharmaceutical Executive   International Clinical Trials  Bank Investment Consultant BioPharma

Meet our PR director
Hilary McCarthy, Public Relations Director
With over 20 years experience in media and analyst relations, marketing strategy, content creation, and more, Hilary McCarthy's diverse portfolio and many successes in the world of media make her a great addition to the Clearpoint Team. Hilary's media wins include hits in top outlets such as Time Magazine, Fortune, and USA Today, as well as industry publications such as Marketing Profs, PRSA's PR Strategy, and Chief Marketer among others.
Read more about Hilary and the Clearpoint Team here...
San Diego County Wine & Food Festival
Don’t miss it! Our client, the San Diego County Vintners Association, will host its Annual Wine & Food Festival on April 30 from 1 – 4 p.m. at Bernardo Winery. This is the best way to sample the award-winning wines being produced in San Diego County. Buy your tickets here.
A quote from one of our happy clients
"I cannot say enough good things about Bonnie and her team at Clearpoint. They were initially hired to help us with a crisis management issue for which they were extremely helpful. Our relationship eventually evolved into having Clearpoint build awareness of our brand utilizing the Southern California media. They were persistent and professional which resulted in a high volume of positive press. They were also very responsive and communicative with me and my team. I would recommend Clearpoint to other companies without hesitation."

-Shelley Rossi, VP Communications, Windermere Real Estate
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