Happy New Year! The holiday celebrations are over and it’s back to reality and fresh opportunities. Turning the calendar to 2018 has us looking forward and predicting trends we will see in the new year. Here are five you can expect from PR and marketing in 2018.
1) PR Is Even More Important
Hollywood’s sexual harassment scandals, Equifax’s security breach, United Airlines’ mistreatment of passengers – all illustrated the need for effective public relations in 2017, and this need will continue into the new year as companies are increasingly held to higher standards.
Public relations, or the “strategic communication process that builds mutually beneficial relationships between organizations and their publics,” according to Public Relations Society of America (PRSA), will be on the rise. The continued influence of social media, the prominence of the term “fake news”, the demand for greater transparency—will continue to drive the need for PR as consumers become more and more skeptical and closely examine companies they do business with.
Organizations and individuals will increasingly rely on PR to help set the strategy, protect and enhance their reputations, and drive a more consistent, favorable public image—from media coverage to social media to online reviews and more.
Click here to find out our remaining 4 PR and marketing predictions for 2018.
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