Content Strategies

Is your company perceived as knowledgeable, trustworthy, valued and authentic?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant content. It attracts and retains a target audience hungry for information that will help them make a smart buying decision.

The value of content marketing:

  • Long-lasting due to archiving
  • Serves two masters - your audience and the search engine
  • Evokes trust; trust gains customers
  • Speaks to skeptics better than advertising does; reinforces promotional claims
  • Supports business goals and helps build a healthy pipeline
  • Content marketing is measurable
Clearpoint Agency develops:

  • Articles
  • Op-eds
  • White papers
  • Blogs
  • E-books
  • Newsletters
  • Emails
  • Customer letters
  • Speeches
  • Profiles
  • Landing pages
  • Web content
  • Bios
  • Annual reports
  • Award submissions
  • Press releases
  • Media alerts
  • Press kits
  • FAQs