Content Strategies
Is your company perceived as knowledgeable, trustworthy, valued and authentic?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant content. It attracts and retains a target audience hungry for information that will help them make a smart buying decision.
The value of content marketing:
- Long-lasting due to archiving
- Serves two masters - your audience and the search engine
- Evokes trust; trust gains customers
- Speaks to skeptics better than advertising does; reinforces promotional claims
- Supports business goals and helps build a healthy pipeline
- Content marketing is measurable
Clearpoint Agency develops:
- Articles
- Op-eds
- White papers
- Blogs
- E-books
- Newsletters
- Emails
- Customer letters
- Speeches
- Profiles
- Landing pages
- Web content
- Bios
- Annual reports
- Award submissions
- Press releases
- Media alerts
- Press kits
- FAQs
