Clearpoint President and Co-founder Bonnie Shaw contributes to the latest edition of PR News’ Media Training Guidebook, Vol. 5. Shaw wrote Chapter 6, “Nail that Interview: Proven Tips to Help Clients Take Charge,” giving insights on successful preparation and effective results in a media interview. The chapter features the following topics:
- Taking time to prepare and studying the right key messages
- Interview Dos and Don’ts
- Going Off the Record
- Dealing with rude questions and aggressive reporters
- Using different answering techniques (bridging and flagging)
- Taking charge and communicating messages effectively
“We often lead media training sessions for our clients, and it confirms how important company key messages are,” said Shaw. “The best way to get through a successful interview is to be prepared, know your key messages, and be familiar with interview tactics.”
The guidebook also includes tips on how to leverage your brand’s message on social media and build long-lasting relationships with journalists. The Media Training Guidebook sells for $399. To order your hard copy, please visit PR News.
