1. Clearly identify your goals before you start interviewing.When you are clear on what you want to achieve, it will be easier for you to indicate goals and expectations to the prospective agencies. They will be better able to define strategies and assess if they are even the right agency to pitch your business.
2. What experience do they have?Some agencies are focused on B2B or B2C clients; others have had a mix of both – which is right for you? Do you need local, regional, national or international exposure? Look for an agency that has handled clients with similar needs.
3. Can they write?Content is king and almost every company has become its own publisher. An agency that focuses only on media relations or social media won’t meet all your needs today. Ask to see samples of press releases, articles, websites, blogs and posts they have written.