Two weeks ago, on the steps of the Capitol in Sacramento, with representatives of the Governor’s office involved, Oberon Fuels, Volvo Trucks North America, and Safeway Inc. (the CA-based food giant) announced a partnership to demonstrate clean-burning DME as an alternative to diesel fuel in commercial trucking in the San Joaquin Valley. They have received a $500,000 grant from the …
Last month Clearpoint Agency was honored by the Health Care Communicators of San Diego County with a silver award in the Overall PR Campaign category. Our team received the award for its Rebranding Campaign for long-term client SynteractHCR, a full-service global contract research organization (CRO). The campaign combined messaging, media relations, social media and content development, with advertising and graphic …
Clearpoint President and Co-founder Bonnie Shaw contributes to the latest edition of PR News’ Media Training Guidebook, Vol. 5. Shaw wrote Chapter 6, “Nail that Interview: Proven Tips to Help Clients Take Charge,” giving insights on successful preparation and effective results in a media interview. The chapter features the following topics: Taking time to prepare and studying the right key …
Account Executive Rachel Hutman will present at the International Public Relations Research Conference (IPRRC) in Miami on March 8th at 8:30 a.m. Hutman will co-present with Dr. David Dozier, Ph.D. Hutman’s paper, “Explicating the Concept of Interactivity in the Context of Public Relations Theory,” examines how social media has changed the public relations (PR) landscape and how organizations must change …
The big day has come. It’s time to announce the recipient of pro-bono PR services from Clearpoint Agency in 2013. CreativeBridge Coalition (CBC) is a 501(c)(3) non-profit organization that helps music find children. CBC (http://cbridgec.org/) collaborates with caregivers, music providers, researchers and philanthropic contributors to innovate and execute meaningful music programs for children. The non-profit aims to bring these groups …
Know a non-profit that needs a hand? Clearpoint will provide one non-profit with pro-brono PR and marcom services in the New Year. Clearpoint Agency will accept nominations from local, regional or national 501(c)(3) organizations. Non-profits need to fill out a brief form on our website. Submissions will be accepted until December 31, 2012. Our team will select three entries to be …
Antonia Genov, Account Coordinator at Clearpoint Agency, has been elected to serve on the PRSA New Pros Committee for 2013. The PRSA New Pros is a group for young PR professionals with less than five years experience in the industry. The group has monthly social and educational events designed to bring professionals together and help people break into the PR …
Clearpoint continued its tradition of winning PRSA Bernays awards every year it enters, ending the evening with 5 awards in all. The sold-out award ceremony took place on September 27th at Rancho Bernardo Inn. Clearpoint received awards for its work in the categories: feature articles, social media, integrated campaigns, and research/development. Clearpoint Vice President Beth Walsh received the Otto Bos …
5D Robotics has chosen Clearpoint Agency as its agency of record, increasing the agency’s already notable breadth in technology sector experience. 5D is a robotics company that accelerates human productivity and safety by integrating natural human behaviors and robotic hardware. 5D currently works with the armed forces to develop systems to reduce soldier workload and improve the working relationship between humans …
We’re proud of how far we’ve come and excited for what’s next! A big thanks to our amazing clients who inspire us daily. It’s hard for us to believe 10 years has already come and gone since we launched Clearpoint Agency. It got us thinking about how much the PR industry has changed in just one decade. A small business …