Award-winning PR firm hired to provide strategic integrated communications program for insurance sales leads company founded by ex-Googler SAN DIEGO – Jan. 8, 2020 – Clearpoint Agency, a public relations (PR) and digital marketing firm, announced it is leading public relations and marketing communications for NextGen Leads, a top-tier health, Medicare and auto insurance sales leads company. Clearpoint is managing …
The press release remains a popular public relations tactic for good reason: it provides incredible value. A press release not only informs the media about what’s new with your organization, but thanks to our digital world, the press release can instantly keep your publics – customers, prospects, partners, potential acquirers – up to date on your progress and successes. Here …
One of the questions we often hear from clients is this: What is the ROI of PR? Beginning this month, we’re answering the question. In a series of blogs and infographics we’ll be examining the benefits and value of branding, messaging, media relations, content, influencer marketing, social media and more. We hope you like it, and that if you have …
SAN DIEGO – July 2, 2019 – Clearpoint Agency, a public relations and digital marketing firm, announced that OptionMetrics, an options database and analytics provider for institutional investors and academic researchers, has renewed its engagement with Clearpoint Agency. The firm, which recently developed and launched a 20th anniversary marketing campaign for OptionMetrics, will continue to manage the company’s public relations …
Clearpoint Agency has solid relationships with the media and regularly lands editorial hits with top-tier trade, business and local media outlets. Over the past few months, we have landed coverage in the following outlets: San Diego Union-Tribune Inside Philanthropy San Diego Business Journal Xconomy Drug Development & Delivery Coronado Eagle & Journal Fortune Retail Technology Innovation Hub San Diego Beverage …
Award-winning PR firm hired to manage media relations, content development, and conference communications strategies for online grocery delivery startup SAN DIEGO – March 28, 2019 – Clearpoint Agency, a public relations and digital marketing firm, announced it is managing public relations for Mercato, the online ordering and delivery platform for independent grocers. Clearpoint is managing media relations, content development, conference …
Public relations budgets are on the rise, with marketers reporting plans to increase overall spending over the next five years[1]. When one considers the benefits of PR – from setting the strategy to ensuring greater transparency, driving business, and even influencing stock price – it’s no wonder. Seven in 10 executives reported being more inclined to do business with organizations …
Ensuring your social media program is meeting objectives can be difficult, and the time it takes to manage social channels can be time-consuming and at times overwhelming. A plan, the right mix of content and engaging posts are essential. At Clearpoint Agency, we’re fans of developing easy-to-follow, actionable plans. In fact, we’ve developed a simple one-page social media plan template …
Managing a company’s social media presence can be time-consuming and at times overwhelming. But taking the time to create a plan that addresses your goals, content topics and audiences can take it from stressful to successful. Consider a concise, easy-to-follow social media strategy to help you make it manageable and effective. Here are some tips to get you started. …
The General Data Protection Regulation (GDPR) aimed at protecting personal data of European Union (EU) citizens goes into effect this May 25. If you don’t have a business location in the EU, you might think you are immune. But if you target customers in Europe, or are processing data from prospects in the EU—even if only collecting or storing email …