5 “Must-Do Marketing Strategies” for 2021

What a year last year, and 2021 has been so far! From the pandemic to protests and political unrest, who could have envisioned, at this time last year, what the future would hold? Despite numerous challenges, many marketers, professionals and entrepreneurs rose to face them – bringing work online, changing the ways they communicate, and setting the stage for advancement. …

Clearpoint Agency Works with San Diego Angel Conference to Spotlight Angel Investment Fund, Educational Program and Support of Innovation Economy

Award-winning public relations agency developing messaging and strategies for one of the largest angel conferences in nation to connect early-stage companies with angel investors SAN DIEGO – Dec. 15, 2020 –  Clearpoint Agency, an award-winning public relations firm, is providing PR services to the San Diego Angel Conference (SDAC), as well as supporting the program as a Platinum sponsor. The …

Clearpoint Agency Adds Three New Clients, All Addressing COVID-19 Business Challenges in Unique Ways

ARCpoint Labs, Downtown Works and North County Biotech Laboratories sought experienced PR team to communicate unique solutions for businesses during pandemic SAN DIEGO – Nov. 18, 2020 –  Clearpoint Agency, an award-winning public relations firm in San Diego County, creates strategies to help clients position themselves for the best of times as well as the worst. Since the pandemic started, …

3 Research Methods that Increase the ROI of Your PR Program

Our decision-making is powered by research. When you think about it, we do research daily. Whether it’s viewing someone’s LinkedIn profile before choosing to connect, comparing models when shopping for a new car, or checking out Yelp reviews before visiting a new restaurant, research is critical to evaluating what actions we’ll take. So why wouldn’t you apply that same principle …

Clearpoint Agency Asks Thought Leaders What Changes They See Ahead Amid COVID-19, Recession and Racism Protests in Q&A Series – The Path Forward

Nationally recognized leaders in politics, business, finance, environment, life sciences, medicine, technology and community provide their views on the path forward   SAN DIEGO – June 18, 2020 – The Clearpoint Agency expert Q&A series called The Path Forward seeks to answer the questions facing us today: What will life look like post COVID-19? Are recent racial injustice protests representing …

Synteract Launches Rare Disease Institute: An Innovational Program Specifically Focused on Rare Diseases

RESEARCH TRIANGLE PARK, NC– February 27, 2020 –Synteract, an innovative CRO partnering with biotech and pharma companies to bring new medicines to market, has launched the Synteract Rare Disease Institute™ that capitalizes on Synteract’s strengths and skillsets in rare and orphan diseases. The program incorporates lectures, webinars, interactive discussions, videos and industry literature. The Synteract Rare Disease Institute will cover a …

NextGen Leads, a Top-Tier Insurance Lead Generation Platform, Partners with Clearpoint Agency for Public Relations and Marketing Communications

Award-winning PR firm hired to provide strategic integrated communications program for insurance sales leads company founded by ex-Googler SAN DIEGO – Jan. 8, 2020 – Clearpoint Agency, a public relations (PR) and digital marketing firm, announced it is leading public relations and marketing communications for NextGen Leads, a top-tier health, Medicare and auto insurance sales leads company. Clearpoint is managing …

The ROI of Press Releases

The press release remains a popular public relations tactic for good reason: it provides incredible value.  A press release not only informs the media about what’s new with your organization, but thanks to our digital world, the press release can instantly keep your publics – customers, prospects, partners, potential acquirers – up to date on your progress and successes. Here …

The Dollars and Sense of PR

One of the questions we often hear from clients is this: What is the ROI of PR? Beginning this month, we’re answering the question. In a series of blogs and infographics we’ll be examining the benefits and value of branding, messaging, media relations, content, influencer marketing, social media and more. We hope you like it, and that if you have …

OptionMetrics Renews Public Relations, Content Development Engagement with Clearpoint Agency

SAN DIEGO – July 2, 2019 – Clearpoint Agency, a public relations and digital marketing firm, announced that OptionMetrics, an options database and analytics provider for institutional investors and academic researchers, has renewed its engagement with Clearpoint Agency. The firm, which recently developed and launched a 20th anniversary marketing campaign for OptionMetrics, will continue to manage the company’s public relations …