Public relations, social media and digital marketing agency has been recognized by PRSA, Health Care Communicators of San Diego County, and PR Daily over its 13-year history SAN DIEGO – Oct. 27, 2015 – Clearpoint Agency, Inc., a public relations and digital marketing firm, received three awards at last week’s San Diego Public Relations Society of America (PRSA) Edward L. …
Part 3: Develop an honest and meaningful image When growing a business, the company’s image is one of the most important factors of its success. Many businesses might seem like copies of others, but each business has different members, products, or messages that make it unique. Twitter pages should project the image you visualize for your company. Consistency In …
Part 2: Attract followers with simple methods, but pay attention Gaining Twitter followers takes time and effort. When first creating an account, the proportion streams you follow to followers is going to be high. If your page is six months old and that’s still the case, …
If you’ve browsed personal Twitter feeds recently, you’ve likely encountered the stereotypical Twitter personas. Among others, there are those who tweet about seemingly every breath they take, those who never come up with anything original, those who try too hard to be funny or ironic, and those who treat their Twitter page like a neglected pile of clothes – something …
Today it seems like everyone is on Facebook. That’s probably because more than half of the United States population has a profile. Even Grandma writes “happy birthday” on your timeline. The good news is Facebook isn’t just for catching up with grandma or posting pictures of your cat anymore, it is an effective marketing tool for business! According to HubSpot …
Throughout the last 100 years, a number of new technologies have shaken the foundation of marketing strategy. New rules, ideas and tools capitalized on the weaknesses of the popular trends before them and opened up exciting ways to reach target audiences. Before there was TV, there was radio, and before radio, there was print. Each time a new technological innovation …
B2B companies use social media to increase brand awareness, drive website traffic and generate leads. According to the Content Marketing Institute, 87% of B2B brands use social media to engage audiences and distribute digital content to prospective and current customers. If you’re looking to increase engagement, it is important to have a strong social media strategy. Here are six core elements …
A Recap of Social Fresh West 2013, San Diego, CA Attending the Social Fresh West conference in San Diego last week confirmed for me that as much as the social and digital space focuses on technology, it takes a backseat to emotional connections. The conference featuring various au courant speakers, emphasized the need to get through all the noise, find the right …
In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. From “10 Social Marketing Tips You May Have Missed” to “10 Reasons to Blog,” we’ll brighten your appreciation for all things 10. Have a tenacious idea? Let us know! Whether you are a B2B or B2C company, you want …
In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. From “10 Social Marketing Tips You May Have Missed” to “10 Reasons to Blog,” we’ll brighten your appreciation for all things 10. Have a tenacious idea? Let us know! Social media has changed the landscape of business; it has …