It’s that time of year when we all make resolutions for the coming year. Many of us vow to get to the gym, eat right, maybe finally quit smoking – all to be healthier and have a better self-image. But what about the health and image of your company’s brand? The New Year is a great time to evaluate your …
Happy Holidays from Clearpoint Agency!
Is it just us or did the holidays come extra fast this year? Clearpoint hosted our annual holiday party for employees and family on Friday, December 10th. We look forward to this event all year, since it’s such a great opportunity to catch up with our co-workers and their families. We had …
Corporate Gift Giving – An opportunity to communicate values and culture
It’s that time of year, when business people everywhere start thumbing through catalogues to select the gifts for their clients. We’d like to suggest you use corporate giving as an opportunity to share your business values and culture. By thinking creatively, you can give gifts to your clients in ways that make a much bigger impact than goodie baskets. Creative …
Review of “Social Boom!” By Jeffrey Gitomer
Clearpoint team member Lexy Haynes reviewed Jeffrey’s Gitomer’s book “Social Boom! How to Master Business Social Media”. Here’s what she said. Hi friends, first, an overview: Social Boom! covers just about everything social. Ok, not everything, but the biggies: Facebook, LinkedIn, Twitter, YouTube, blogs, and even tips on writing. It’s a thorough review of the social media landscape and what …
10 Tips to Get into Print (or Online)
Getting into a print or online publication can be tricky, from writing an enticing pitch to trying to distinguish your press release from the hundreds of others sitting in the editor’s inbox. We drew from our own experiences with media relations to compile this list of tips to help you get published. 1. Be honest – Put your news to the …
Celebrating Relationships Counts!
When it comes to public relations, relationships count. Heck, the name of the profession is practically public relationships! Building new relationships is certainly important in this industry, but it is equally important to strengthen and celebrate existing relationships by turning off the talk about strategy and goals, and just having a relaxing time with your clients and associates. As contradictory …
Clearpoint Vice-President Beth Walsh Addresses PRSA New Pros Group
Beth Walsh of Clearpoint Agency was part of a stimulating discussion for the San Diego New Pros chapter of the Public Relations Society of America (PRSA) on April 19. The topics: how to get started in the public relations (PR) industry, what it’s like to work at an agency versus in-house, and what educational opportunities are most valuable to young PR …
Be More Active and Engaging on Social Media!
Tried and True Social Media Tips from the Now Revolution and Clearpoint Agency Welcome to the Now Revolution! You may not know what the Now Revolution is, but you are a part of it every day. Essentially the Now Revolution is the fast paced, never-ending news river world that we are finding ourselves swamped in. I attended the Now Revolution seminar …
Big Company Change? Remember to Use Your Words!
Audiences & tactics to remember when communicating a major company change Having just went through our office move here at Clearpoint, we became very cognizant of something we always remind our clients – the importance of communicating your message to key audiences. When a company goes through a major change such as an office move, rebranding effort, merger, acquisition, or anything that …
Need a Clear View?
Welcome to Clearpoint’s new blog! A Clear View will consist of monthly PR and marketing tips with a twist. We want you to soak up important PR, social media and marketing news in a fun, engaging way. Stay tuned, we have a lot to say! Clearpoint has already had so much going on in 2011! To start with we moved. After …