When we get new business inquiries at Clearpoint Agency we often find the potential client is trying to decide between hiring a large agency or a smaller PR agency. We firmly believe that organizations get the best “bang for the buck” when using a small firm. Here’s why: 1) No Account Team Bait-and-Switch This is a real pet peeve of …
End of Year PR Checklist
The start of a new year brings New Year’s resolutions, new beginnings and new goals. And the beginning of a new year is also an opportunity to reflect on the previous year’s public relations successes and missteps. If you find that you were just shy of reaching your communications goals in 2016, either because they were not specific enough or too …
5 Similarities Between Baseball and PR
When you hear the words pitching, hit and home run, the first thing that probably comes to mind is baseball. But after working for a PR firm and spending many of my summer nights and weekends at the ballpark, I have come to realize baseball and PR have many parallels. Teamwork – Both Baseball and PR are team efforts. Whether …
The Do’s and Don’ts of Social Media When Job Hunting
It is crazy to think that just one year ago I was preparing to graduate from college and embark on the scariest journey there is: adulthood. Since I graduated, I have learned that your online presence is something that has tremendous impact on how potential employers and recruiters perceive you. It can either work in your favor when you are …
Best Time to Post on Social Media
The expression “timing is everything” could not be more true when it comes to posting on social media. It’s one thing to create fresh and exciting content, but what’s the point of posting something if your audience is not seeing it? Posting content at the right time, on the right day, and on the right platform can make all the …
Lights, Camera, Action: A Behind-the-Scenes Look at a Broadcast Interview
It’s 2:30 p.m. on a Tuesday, and your public relations rep calls to let you know that she’s secured a local TV news segment for you to go on camera and promote your expertise. And the segment is in two days. Your head spins. What do you have to do? Is there a lot of prep work? How long will …
Clearpoint Agency Earns Three More Awards
Public relations, social media and digital marketing agency has been recognized by PRSA, Health Care Communicators of San Diego County, and PR Daily over its 13-year history SAN DIEGO – Oct. 27, 2015 – Clearpoint Agency, Inc., a public relations and digital marketing firm, received three awards at last week’s San Diego Public Relations Society of America (PRSA) Edward L. …
Misconceptions About Public Relations – An Insider’s Perspective
When I was younger, I never really understood the point of public relations. The first time it was described to me, I thought it was a more upscale and esoteric version of advertising, with the occasional writing task and a lot of PowerPoint presentations. With that uninformed perspective, of course, I thought it sounded easy. But as I grew up …
Top 3 Tips to Make Your Company Twitter Account Sing: Part 3
Part 3: Develop an honest and meaningful image When growing a business, the company’s image is one of the most important factors of its success. Many businesses might seem like copies of others, but each business has different members, products, or messages that make it unique. Twitter pages should project the image you visualize for your company. Consistency In …
Top 3 Tips to Make Your Company Twitter Account Sing: Part 2
Part 2: Attract followers with simple methods, but pay attention Gaining Twitter followers takes time and effort. When first creating an account, the proportion streams you follow to followers is going to be high. If your page is six months old and that’s still the case, …