When we get new business inquiries at Clearpoint Agency we often find the potential client is trying to decide between hiring a large agency or a smaller PR agency. We firmly believe that organizations get the best “bang for the buck” when using a small firm. Here’s why: 1) No Account Team Bait-and-Switch This is a real pet peeve of …
5 Similarities Between Baseball and PR
When you hear the words pitching, hit and home run, the first thing that probably comes to mind is baseball. But after working for a PR firm and spending many of my summer nights and weekends at the ballpark, I have come to realize baseball and PR have many parallels. Teamwork – Both Baseball and PR are team efforts. Whether …
Clearpoint Agency Earns Three More Awards
Public relations, social media and digital marketing agency has been recognized by PRSA, Health Care Communicators of San Diego County, and PR Daily over its 13-year history SAN DIEGO – Oct. 27, 2015 – Clearpoint Agency, Inc., a public relations and digital marketing firm, received three awards at last week’s San Diego Public Relations Society of America (PRSA) Edward L. …
5 Ways Video Content Drives Results for Your Brand
Videos are a mainstay for the modern marketer and for any business wanting to compete for attention online. Engagement rates are often higher with video than with other forms of marketing content today. Competing for attention in a vast marketplace is challenging, demanding and often confusing for marketers and content managers. Utilizing video will help get attention for your brand …
Five Tips to Make Your Business Facebook Page a Success
Today it seems like everyone is on Facebook. That’s probably because more than half of the United States population has a profile. Even Grandma writes “happy birthday” on your timeline. The good news is Facebook isn’t just for catching up with grandma or posting pictures of your cat anymore, it is an effective marketing tool for business! According to HubSpot …
Marketing to a Mobile Audience in 2014
Throughout the last 100 years, a number of new technologies have shaken the foundation of marketing strategy. New rules, ideas and tools capitalized on the weaknesses of the popular trends before them and opened up exciting ways to reach target audiences. Before there was TV, there was radio, and before radio, there was print. Each time a new technological innovation …
Social Marketing is About Making the Customer Feel Something
A Recap of Social Fresh West 2013, San Diego, CA Attending the Social Fresh West conference in San Diego last week confirmed for me that as much as the social and digital space focuses on technology, it takes a backseat to emotional connections. The conference featuring various au courant speakers, emphasized the need to get through all the noise, find the right …
10 Steps to Getting Paid for Your Marketing Materials
In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. So here are 10 steps to getting paid for your marketing materials. Have a tenacious idea for a blog post? Let us know! How often have you heard yourself say the same sound bites when speaking to and advising …
10 Steps to Turn Employees into Brand Ambassadors
In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. This time it’s 10 ways you can encourage your team members to become advocates for your brand. Have a tenacious idea? Let us know! When businesses think about marketing, they often see customers as the main and more important …
10 Tips to Nail Your Media Interview
In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. From “10 Social Marketing Tips You May Have Missed” to “10 Reasons to Blog,” we’ll brighten your appreciation for all things 10. Have a tenacious idea? Let us know! 1. Prepare ahead of time: this is the most important …
- Page 1 of 2
- 1
- 2