Our decision-making is powered by research. When you think about it, we do research daily. Whether it’s viewing someone’s LinkedIn profile before choosing to connect, comparing models when shopping for a new car, or checking out Yelp reviews before visiting a new restaurant, research is critical to evaluating what actions we’ll take. So why wouldn’t you apply that same principle …
10+ Pieces of Content You Need Now
You may have heard that customers are already 57% of the way through the buying process and have consumed seven or more pieces of content before they even engage with a sales team or buy something. While this may sound like a lot, it is likely low today, given the advent of COVID-19. For the week ending June 14, 2020, …
Clearpoint Agency Asks Thought Leaders What Changes They See Ahead Amid COVID-19, Recession and Racism Protests in Q&A Series – The Path Forward
Nationally recognized leaders in politics, business, finance, environment, life sciences, medicine, technology and community provide their views on the path forward SAN DIEGO – June 18, 2020 – The Clearpoint Agency expert Q&A series called The Path Forward seeks to answer the questions facing us today: What will life look like post COVID-19? Are recent racial injustice protests representing …
Predictions and Insights for a Post COVID-19 World: Clearpoint Agency Taps Subject Matter Experts in New Q&A Series – The Path Forward
Nationally recognized leaders in business, environment, finance, politics, life sciences, medicine, technology and community provide their views on the path forward SAN DIEGO – June 9, 2020 – Clearpoint Agency launched an expert Q&A series called The Path Forward to answer the questions: What will life look like post COVID-19? Where should business and communities focus? What are the challenges …
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How to Maximize the ROI From Your Webinar Program
Working from home has become the new normal due to the COVID-19 pandemic. With so many businesses switching to a virtual work environment, companies are searching for ways to connect and communicate with clients and prospects. When executed and leveraged correctly, webinars are a highly effective and cost-efficient way to promote thought leadership and support lead generation. And because a lot of planning goes into …
Communicating During the Coronavirus (COVID-19) Crisis
March 18, 2020 We’re all navigating unchartered waters with the COVID-19 crisis. As communities manage school and business closures, work from home mandates, and worry about an economic recession, companies are grappling with how to communicate with their customers, prospects, employees and the community at large. As with any crisis, it’s imperative for organizations to communicate clearly, honestly and consistently. …
Synteract Launches Rare Disease Institute: An Innovational Program Specifically Focused on Rare Diseases
RESEARCH TRIANGLE PARK, NC– February 27, 2020 –Synteract, an innovative CRO partnering with biotech and pharma companies to bring new medicines to market, has launched the Synteract Rare Disease Institute™ that capitalizes on Synteract’s strengths and skillsets in rare and orphan diseases. The program incorporates lectures, webinars, interactive discussions, videos and industry literature. The Synteract Rare Disease Institute will cover a …
NextGen Leads, a Top-Tier Insurance Lead Generation Platform, Partners with Clearpoint Agency for Public Relations and Marketing Communications
Award-winning PR firm hired to provide strategic integrated communications program for insurance sales leads company founded by ex-Googler SAN DIEGO – Jan. 8, 2020 – Clearpoint Agency, a public relations (PR) and digital marketing firm, announced it is leading public relations and marketing communications for NextGen Leads, a top-tier health, Medicare and auto insurance sales leads company. Clearpoint is managing …
The ROI of Press Releases
The press release remains a popular public relations tactic for good reason: it provides incredible value. A press release not only informs the media about what’s new with your organization, but thanks to our digital world, the press release can instantly keep your publics – customers, prospects, partners, potential acquirers – up to date on your progress and successes. Here …