5 “Must-Do Marketing Strategies” for 2021

What a year last year, and 2021 has been so far! From the pandemic to protests and political unrest, who could have envisioned, at this time last year, what the future would hold? Despite numerous challenges, many marketers, professionals and entrepreneurs rose to face them – bringing work online, changing the ways they communicate, and setting the stage for advancement. …

Clearpoint Agency Posts Volume 3 of Q&A Series – The Path Forward – Asks Thought Leaders What They Predict for a Post COVID-19 World

Nationally recognized leaders in finance, investing, diversity, real estate, environment, technology, health, and community provide their views on the path forward   SAN DIEGO – December 21, 2020 – The Clearpoint Agency expert Q&A series called The Path Forward seeks to answer the questions facing us today: What will life look like post COVID-19? What are the challenges and opportunities, …

Clearpoint Agency Works with San Diego Angel Conference to Spotlight Angel Investment Fund, Educational Program and Support of Innovation Economy

Award-winning public relations agency developing messaging and strategies for one of the largest angel conferences in nation to connect early-stage companies with angel investors SAN DIEGO – Dec. 15, 2020 –  Clearpoint Agency, an award-winning public relations firm, is providing PR services to the San Diego Angel Conference (SDAC), as well as supporting the program as a Platinum sponsor. The …

Clearpoint Agency Adds Three New Clients, All Addressing COVID-19 Business Challenges in Unique Ways

ARCpoint Labs, Downtown Works and North County Biotech Laboratories sought experienced PR team to communicate unique solutions for businesses during pandemic SAN DIEGO – Nov. 18, 2020 –  Clearpoint Agency, an award-winning public relations firm in San Diego County, creates strategies to help clients position themselves for the best of times as well as the worst. Since the pandemic started, …

Stacy Kamigaki, Director of Marketing Green House Data

“Clearpoint Agency has been a valuable addition to our marketing team. They bring a wealth of experience within the PR/AR space and are very proactive in helping us build our brand – from developing thought leadership pieces to uncovering new opportunities for our executives to connect with the media. They are creative in finding ways to drive exposure, uncover local …

Mikel Bruce, CEO Tiny Frog Technologies

“I’ve worked with the Clearpoint Agency team on numerous projects and each time I’m impressed with their responsiveness and attention to detail. They keep projects moving and on track and have a professional and courteous work style that makes collaborating with them easy and productive. They are great partners who always have the client’s best interest at the center of …

Ed Embly, SDCVA President/Owner Hungry Hawk Vineyards

“Clearpoint Agency provides a valuable strategic prospective we rely on. They provide a continuity of knowledge and experience when our board is reelected, and are adept at juggling a variety of marketing functions such as maintaining the association website, social media, advertising, graphics, press release writing and media relations. Clearpoint keeps the association in the public’s view and lets our …

Stephen M. LaFata, CPWA® CEPA®, Private Wealth Advisor, Paradigm Group

“Clearpoint Agency helped us understand our group better than we knew ourselves! Their interactive messaging workshop pushed and challenged us to dig deep to identify what differentiates us from our leading competitors. Clearpoint built a strong messaging platform for us, which we still use to this day, that sets our financial group apart from the rest and continues to resonate …

3 Research Methods that Increase the ROI of Your PR Program

Our decision-making is powered by research. When you think about it, we do research daily. Whether it’s viewing someone’s LinkedIn profile before choosing to connect, comparing models when shopping for a new car, or checking out Yelp reviews before visiting a new restaurant, research is critical to evaluating what actions we’ll take. So why wouldn’t you apply that same principle …

10+ Pieces of Content You Need Now

You may have heard that customers are already 57% of the way through the buying process and have consumed seven or more pieces of content before they even engage with a sales team or buy something. While this may sound like a lot, it is likely low today, given the advent of COVID-19. For the week ending June 14, 2020, …