The Value of Media Training

Media coverage that includes your company name, your name, and maybe even your team or division name positions you as a subject matter expert and builds your reputation as an authority on your products and services. It adds to not only your personal credibility but also to that of your company brand. Interviews are not advertising and cannot be tracked …

Clearpoint Agency Wins 2022 Public Relations and Marketing Excellence Award from Business Intelligence Group

San Diego – November 2, 2022 – Today the Business Intelligence Group announced Clearpoint Agency has been named a winner in the 2022 Public Relations and Marketing Excellence Awards. Clearpoint Agency is a strategic public relations and marketing consultancy, earning more than 30 peer-reviewed and business marketing awards over its 20-year history. It supports clients in technology, financial services, venture …

Clearpoint Agency Joins List of Supporting Sponsors for The American Marketing Association’s Art of Marketing: The Future is WOW Conference

AMA San Diego annual conference on October 21 to feature big brands predicting winning marketing strategies for 2023 and beyond CARLSBAD – Oct. 11, 2022 – Clearpoint Agency has joined the growing list of sponsors for The Art of Marketing: The Future is WOW Conference from the American Marketing Association San Diego. In addition, the award-winning public relations and marketing firm is …

10 Ways to Measure the ROI of Public Relations

Public relations is a powerful way to increase brand value, educate markets, differentiate against competitors, build trust, create product demand, attract investors/acquirers, and retain top talent. That’s why it continues to grow as an industry. In 2020, the global PR market was worth $88 billion. By the end of 2025, the industry is expected to surpass $129 billion (Statista, 2022).  …

5 PR Trends for 2022

By Hilary McCarthy, Clearpoint Agency From racial justice protests and political polarity, to the ongoing pandemic and release of vaccines—2021 was a historic year. As we continue to grapple with what will be “the new normal” post-COVID and make sense of rapid changes throughout our communities and the world, several trends have emerged and/or accelerated. Marketing and PR are no …

American Marketing Association San Diego to Present Annual Conference – The Art of Marketing: The Future is WOW

Conference will feature speakers from Disney, Snap Labs (Snapchat), Target, Google, Rubio’s, Mint Mobile, Visit California, San Diego Pride, San Diego Opera, Tragic Media, Courageous, Linguatrip, Red Door and four content-rich educational tracks covering marketing strategy, branding, technology, popular culture, DEI and more SAN DIEGO – August 3, 2022 – American Marketing Association (AMA) San Diego Chapter is now accepting registrations for …

Clearpoint Agency Providing PR Services to Caravan Health, the Nation’s Leader in Accountable Care

Clearpoint Agency is representing Caravan Health, the leading accountable care provider in the U.S., and providing public relations strategy, media relations, voice of customer (VOC) programs, and content development. Caravan Health has an incredible story to tell as it has guided more than 300 independent health systems and 26,000 clinicians to achieve meaningful and measurable results through value-based care. Its …

3 Reasons Why PR is Critical in 2021

The ongoing challenges of the coronavirus pandemic, combined with global VC investing hitting an all-time high in Q1 2021, the Consumer Confidence Index rising again in April and predictions of a major, lasting economic boom, all point to 2021 being another transformative year. At the same time, we continue to see the growth of social media influence, communication echo chambers, …

5 “Must-Do Marketing Strategies” for 2021

What a year last year, and 2021 has been so far! From the pandemic to protests and political unrest, who could have envisioned, at this time last year, what the future would hold? Despite numerous challenges, many marketers, professionals and entrepreneurs rose to face them – bringing work online, changing the ways they communicate, and setting the stage for advancement. …

Clearpoint Agency Posts Volume 3 of Q&A Series – The Path Forward – Asks Thought Leaders What They Predict for a Post COVID-19 World

Nationally recognized leaders in finance, investing, diversity, real estate, environment, technology, health, and community provide their views on the path forward   SAN DIEGO – December 21, 2020 – The Clearpoint Agency expert Q&A series called The Path Forward seeks to answer the questions facing us today: What will life look like post COVID-19? What are the challenges and opportunities, …