Clearpoint Agency Honored with 2023 PRSA Bronze Bernays Merit Award from PRSA The award was given in the Business to Business Media Relations category for expanding awareness for OptionMetrics, a New York City-based financial data company, in the U.S. and in Europe.
Every company wants a recognizable brand that establishes a positive perception among its target audiences. But what exactly is “earned media” and how can it help you achieve favored brand status? Earned media or “free” media, as we in the public relations field sometimes call it, is editorial copy that mentions your company and doesn’t require you to pay …
Award-winning PR firm providing strategy, media relations, and marketing communications campaigns to Nonaste SAN DIEGO – August 1, 2023 – Clearpoint Agency, an award-winning public relations firm, is providing PR services to Nonaste, pronounced “No Nasty!”, the maker of high-performance laundry detergents, odor eliminating sprays, and sweat-proof premium car seat protectors for active people. Clearpoint Agency is working to raise …
American Marketing Association San Diego Recognizes Clearpoint Agency with 2023 Sandie Award for Excellence in PR for OptionMetrics Awards program honors marketing campaigns and projects produced by, or for, San Diego County entities during 2022 SAN DIEGO – May 23, 2023 – The American Marketing Association (AMA) San Diego Chapter awarded Clearpoint Agency with a 2023 Sandie Award for excellence in the …
What is PR and what value does it provide? It’s a question we often get. A good analogy: imagine that your most important prospects are at a cocktail party and every person they chat with talks about your company in a highly positive way. It’s highly likely your prospects will be more receptive to your calls and more likely to …
Media coverage that includes your company name, your name, and maybe even your team or division name positions you as a subject matter expert and builds your reputation as an authority on your products and services. It adds to not only your personal credibility but also to that of your company brand. Interviews are not advertising and cannot be tracked …
San Diego – November 2, 2022 – Today the Business Intelligence Group announced Clearpoint Agency has been named a winner in the 2022 Public Relations and Marketing Excellence Awards. Clearpoint Agency is a strategic public relations and marketing consultancy, earning more than 30 peer-reviewed and business marketing awards over its 20-year history. It supports clients in technology, financial services, venture …
AMA San Diego annual conference on October 21 to feature big brands predicting winning marketing strategies for 2023 and beyond CARLSBAD – Oct. 11, 2022 – Clearpoint Agency has joined the growing list of sponsors for The Art of Marketing: The Future is WOW Conference from the American Marketing Association San Diego. In addition, the award-winning public relations and marketing firm is …
Public relations is a powerful way to increase brand value, educate markets, differentiate against competitors, build trust, create product demand, attract investors/acquirers, and retain top talent. That’s why it continues to grow as an industry. In 2020, the global PR market was worth $88 billion. By the end of 2025, the industry is expected to surpass $129 billion (Statista, 2022). …
By Hilary McCarthy, Clearpoint Agency From racial justice protests and political polarity, to the ongoing pandemic and release of vaccines—2021 was a historic year. As we continue to grapple with what will be “the new normal” post-COVID and make sense of rapid changes throughout our communities and the world, several trends have emerged and/or accelerated. Marketing and PR are no …