Bonnie Shaw co-founded Clearpoint Agency in August 2002. Bonnie oversees client accounts and creates dynamic public relations strategies for Clearpoint clients. This includes messaging, branding, media relations and social media marketing.
She previously worked as a public relations account supervisor for McQuerter Group, and prior to that worked for the National MS Society, San Diego Magazine and the San Luis Obispo Chamber of Commerce in charge of events and publications. Very relationship-focused, Bonnie knows the value of developing solid relationships between her clients, their partners and the media. She uses her broad experience in PR and marketing to develop complete PR and digital marketing programs, create messaging platforms, land media placements and speaking engagements, and craft content strategies that drive success for Clearpoint Agency clients.
Volunteerism is close to Bonnie’s heart. She has served on the boards of numerous non-profit and school-based organizations, and has spent uncountable hours volunteering for various professional organizations, the MS Society, PRSA, SDSIC and political races. Bonnie has been a featured speaker on PR and social media, and has received numerous Bernays from the Public Relations Society of America (PRSA) for her work. Bonnie earned a bachelor's degree in journalism from Cal Poly San Luis Obispo and several awards. She was also part of the team to found the university’s first television station, CPTV, and served as the station’s first student general manager.
In her free time, Bonnie enjoys gardening, sailing, wine tasting, following politics and relaxing on the beach near her home in Carlsbad, California with her husband and son.
Co-founder of Clearpoint Agency, Beth is an expert at developing targeted messaging and communications strategies that generate brand awareness for clients. In 2012, Beth was awarded the Otto Bos Lifetime Achievement Award from the Public Relations Society of America, San Diego.
Prior to Clearpoint Agency, Beth was senior vice president of public relations at McQuerterGroup where she managed the client services and public relations operations of the integrated high tech-focused agency. Beth is a member of the National Association of Women Business Owners and a former co-chair of its PR committee. Beth has personally won ten Bernays Awards for excellence in public relations and Clearpoint has received 19 Bernays Awards for PR excellence. In addition, Beth has been a finalist three times in the “Women Who Mean Business Awards,” sponsored by the San Diego Business Journal, twice been named a finalist in the individual service category of the UCSD Athena Pinnacle Awards, and in 2001 was named to Wireless Week’s list of “Top 25 Influential Women in Wireless.”
In her spare time, Beth enjoys hiking, photography, reading and spending time with her husband, Mark, three children, and eight grandchildren.
Public Relations Director
Hilary McCarthy draws on 20 years of experience in media and analyst relations, as well as marketing strategy, content creation and development, crisis communications, and social media.
In addition to having worked at agencies and in-house at technology companies, she has also worked in television news and radio.
Hilary’s knowledge of editorial needs has resulted in coverage in leading outlets including USA Today, Wall Street Journal, Fox & Friends, Consumer Reports, Time Magazine, Fortune, ABC World News and numerous technology and trade magazines. She has also written and placed numerous articles for clients in trade publications.
Passionate about connecting with clients to determine their needs and leveraging information to convey their key messages, she loves seeing the positive impact of marketing and PR campaigns on clients' bottom lines.
Hilary graduated Magna Cum Laude from Boston University with a Master of Science degree in Journalism and received a Bachelor of Arts degree in Business Administration and Marketing from Assumption College. She has written articles for American Marketing Association, Marketing Profs, Smart Briefs, Chief Marketer, Ragan’s Health Care Communications News, Expert PR, PRSA’s PR Strategy.
An award-winning creative director, editor, and brand strategist with expansive experience developing effective solutions for companies large and small.
Collette has worked for clients including Salk Institute, Genentech, National University, UCSD, Kodak, Qualcomm, Jack in the Box, Jenny Craig, Fox, ABC, Ben & Jerry’s, and others.
Collette demonstrates passion for getting to the core of a client’s goals, crafting the path to accomplish them, and executing each element with attention to detail.
Director of Integrated Strategies
Tessa Mitchell is a strategic marketing expert with a 15-year proven track record of building strong brands, launching new products, and delivering profitable market share growth.
She has in-depth experience developing and executing strategic plans, establishing brand voice and architecture, leading creative strategy and advertising initiatives, large- and small-scale event programs, content marketing, public relations, research and segmentation, and has an innate ability to build and retain successful, loyal, and highly productive teams. Previously, Tessa held high-level leadership roles at global and domestic companies ranging from $100M-$1B in annual revenues. She has a wealth of brand, product marketing and operations experience, most recently serving as Director of Global Marketing for Sound-United, a San Diego-based consumer electronics company that markets under the Polk Audio and Definitive Technology brands, and previously served as Director of Marketing for Zodiac Pool Systems, a leading global manufacturer of pool and spa products. In each role she spearheaded B2B and B2C marketing and PR initiatives, which contributed to substantial topline sales growth and market share gain.
Nikki Sachman serves as the Account Executive for Clearpoint Agency. As Clearpoint’s social media guru, Nikki manages client’s social accounts, plans social campaigns, writes blogs, and develops art.
Nikki has a bachelor’s degree from San Diego State University, where she majored in Journalism and Media Studies with an emphasis in Public Relations and minored in Business Administration. Prior to joining Clearpoint, she worked at Heying & Associates as an Account Coordinator, where she served as account support to clients in the San Diego law and education communities.
In between tweeting and posting, Nikki loves exploring the San Diego restaurant scene, cooking and soaking up the California sun at the beach.
Researcher and Account Coordinator
Since 2007, Lisa has been supporting client accounts through: competitor research, media and tradeshow research, list development, award and speaking engagement investigation, maintaining clip logs, drafting social media content and monitoring social channels for clients.
Prior to Clearpoint she worked with Mambo Communications, Chereskin Communications, Caton Marketing and Moore Media Relations gaining valuable industry experience. Lisa also worked in the retail sector as a marketing coordinator, buyer, territory and visual merchandising manager for more than six years. Lisa received a bachelor’s degree in consumer science from Montana State University and professional certificate in marketing from University of California, San Diego. Lisa enjoys spending time with her husband, Dave, and chasing after their three children. She has been involved with San Diego Alumnae Panhellenic as a volunteer, JDRF (Juvenile Diabetes Research Foundation) and is a certified Zumba instructor.
Visual Creative Director & Cinematographer
Troy specializes in HD video/film cinematography and editing, and still photography. He has traveled the world creating compelling content to express the human condition and unearth universal truths in a modern mythological form. Using proven methods of storytelling and principals of traditional art, Troy uses contemporary technology to tell the stories in today's ever changing world.
Troy graduated from San Diego State University with a degree in Film, Television and New Media Arts, and studied in music and anthropology in New Zealand. Today Troy lives in Encinitas and is an avid musician, surfer, traveler and artist.
Media Relations Specialist, APR
Mary serves as media relations specialist for Clearpoint securing media hits for clients on a local, regional and national level. An award-winning public relations professional, Mary’s professional experience includes successful corporate, agency, non-profit public relations and marketing communications programming.
Her agency and corporate experience includes consumer, business-to-business, franchise, restaurant, tourism, theme park, agricultural, software technology, sporting goods, health care, travel and telecommunications industries. Previously, Mary worked with Mail Boxes Etc., Your Office USA, The Ronald McDonald House San Diego, Postal Connections of America, Peregrine Systems, Porter-Novelli Public Relations, MADD and the American Cancer Society. Her work included representing companies and clients to local, national and international print and broadcast media outlets, strategic planning, special event and tradeshow planning, public affairs, training, and investor relations. Mary was honored as the 2010 Public Relations Professional of the Year at the Edward L. Bernays awards by the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter. A 20-year board member, Mary previously served an 18-month term as president of the San Diego County Chapter of PRSA which represents thousands of PR professionals in the region. She was also chair and treasurer of the PRSA Western District, a 5-state region serving 10 chapters. Mary earned her accreditation in public relations from PRSA. In her spare time, Mary loves playing golf, cooking, old movies and Broadway musicals.