Award-winning PR firm hired to manage media relations, content development, and conference communications strategies for online grocery delivery startup
SAN DIEGO – March 28, 2019 – Clearpoint Agency, a public relations and digital marketing firm, announced it is managing public relations for Mercato, the online ordering and delivery platform for independent grocers.
Clearpoint is managing media relations, content development, conference communications strategy, and speaking opportunities for Mercato. Clearpoint has already secured numerous trade and national press placements for Mercato in Forbes, Wall Street Journal, Internet Retailer, The Shelby Report, Progressive Grocer, and others.
“As a startup, we needed a PR firm that could make things happen right away as we aggressively worked to open new markets, onboard merchants, and meet with investors,” said Mercato Founder and CEO Bobby Brannigan. “Clearpoint Agency’s ability to quickly jump in with an objective-driven PR plan and get our story out to the right trade and national media outlets, made it a great choice for Mercato.”
Mercato was launched in 2015 by Brannigan to help independent grocers compete with large grocery delivery platforms and national supermarket chains by providing an easy to set-up e-commerce platform, as well as services for same-day delivery, customer service, and marketing. To date, Mercato has onboarded more than 650 independently owned grocery stores in major markets across the United States and is rapidly growing.
“As a successful tech entrepreneur who grew up working in his father’s Brooklyn grocery store, Bobby saw the potential to give independent grocers the tools to compete against the Amazons and Walmarts of the world, while giving consumers a convenient way to access quality, locally sourced groceries in their communities,” said Clearpoint Agency President Bonnie Shaw. “Mercato is just the kind of client we like to work with – one that sees a challenge and develops just the right solution to provide value to its customers, investors, and the community.”
Recently, several merchants reported Mercato has significantly increased their online sales, with some more than tripling year-over-year. Increases ranged from 45 percent to 400 percent, with additional increases during the holiday season.
About Clearpoint Agency
Clearpoint Agency develops award-winning PR and digital marketing programs for B2B and B2C clients in technology, financial services, manufacturing, biotech, non-profit, and consumer products. From strategy and content development, to media relations and social media, the experts at Clearpoint have the experience to generate buzz for your brand and creatively communicate your message to target audiences. For more information visit www.clearpointagency.com or follow Clearpoint on Facebook, Twitter and Clearview Blog.
Mercato offers ecommerce and same-day delivery of high-quality groceries and specialty foods from more than 650 independently owned stores across the country. Bobby Brannigan, an entrepreneur who grew up working in his father’s grocery store in Brooklyn, NY, created Mercato to level the playing field by bringing online shopping and delivery to independent grocers and their valued customers. For more information, visit Mercato.com.