The expression “timing is everything” could not be more true when it comes to posting on social media. It’s one thing to create fresh and exciting content, but what’s the point of posting something if your audience is not seeing it? Posting content at the right time, on the right day, and on the right platform can make all the difference between comments, clicks and shares, to no engagement all.
However, the best days and times to post do vary across all social media platforms. Below, we created an infographic and listed some tips and guidelines when it comes to the best days and times to post on social media:
We’ve found the best days to post on Facebook are later in the week, with the highest engagement rates occurring on Thursday and Friday. The Huffington Post found the optimal time of the day to post is in the afternoon from 1 – 4 p.m.
According to Quick Sprout, content that is posted at 1 p.m. will get the most shares, while 3 p.m. will give you the most clicks. In general, if you post during the 9 a.m. – 7 p.m. time frame you will still receive higher engagement than posts posted before work or later in the evening.
- Best days to post: Thursday and Friday
- Best times to post: 1 – 4 p.m.
- Most shares: 1 p.m.
- Most clicks: 3 p.m.
- Broad timeframe to post: 9 a.m. – 7 p.m.
Since LinkedIn’s audience is predominantly professionals, and used for networking and business status updates, the best days to post are during the core of the workweek – Tuesday, Wednesday and Thursday. LinkedIn is the “professional” social network so it makes sense that an Elle & Co. study discovered optimal times to post can be from 7:30 a.m. – 8:30 a.m., just before lunchtime, and 5 p.m. – 6 p.m. Just as people check LinkedIn before their workday begins, are getting ready to break for lunch, or as they wrap-up for the day.
According to the Huffington Post, posting on Tuesdays from 10 a.m. -11 a.m. can be the “sweet spot” for status updates, and will get a high number of clicks and shares. Avoid posting on LinkedIn from 10 p.m. – 6 a.m. and on weekends.
- Best days to post: Tuesday, Wednesday and Thursday
- Best times to post: 7:30 a.m. – 8:30 a.m., 10 a.m. – 11 a.m., and 5 p.m. – 6 p.m.
- Most engagement: Tuesdays from 10 a.m. – 11 a.m.
Audience is key when it comes to timing your tweets. According to Buffer, B2B organizations get higher clicks and retweets on Twitter during the workweek, with Wednesday having the highest click-through rates. However, B2C related tweets seem to perform better on the weekends. To get a maximum number of retweets, the Huffington Post suggests to tweet from 12 – 5 p.m., with around 5 p.m. being the most optimal.
- Best day to tweet for B2B: Weekdays; Wednesdays have higher click-through rates
- Best day to tweet for B2C: Weekends
- Best time to tweet: 12 – 5 p.m.
So the next time you are planning your social strategy, give the day and time some thought. It just might make the difference between posting to an abyss or getting clicks, retweets and likes.
Posted in Blog, What's New | Leave a comment
B2B companies have different needs when it comes to marketing. However, B2B companies as a whole have joined B2C brands in realizing the potential of content marketing to drive brand awareness and increase revenue. But how is this content marketed from one business to another? Our latest graphic dives into why B2B companies utilize content marketing, and what tactics they are using online to market their content.
Posted in What's New | Leave a comment
Social media has become an important tool for many businesses across the United States. About 87 percent of B2B companies are actively using social media for marketing purposes, and more than 50 percent are looking to increase their social media content in the next year. To reach their goals, businesses need to have a strong strategy tied to objectives when approaching each social media platform.
One of the most popular tools companies use for social media interaction is Twitter. Eighty percent of B2B marketers use Twitter, making it the second most popular platform used, right behind LinkedIn. Many people find there are two main challenges with Twitter. The first being Twitter’s 140-character limit; and the second finding ways to get more engagement on Twitter. To make your job easier, we put together a list of 10 tips to help you get the most out of your tweets.
- It’s OK to abbreviate – If you use Twitter you know that it is sometimes necessary to shorten words, to use numbers instead of spelling things out, and to use symbols where possible. Using “&” instead of “and” or typing “w/” instead of “with” is sometimes a must. It doesn’t obey proper grammar or AP style, but Twitter plays by a different set of rules.
- Always shorten links – Conserving characters is key. Using a site like bit.ly allows you to make a long website address much shorter. Inserting links can be very useful for driving traffic to your own content, or for sharing something interesting. Links invite the audience to interact with your tweet and possibly retweet.
- Use #hashtags – The goal of social media marketing is to have your audience interact with your brand. It’s easier to cast a wider net by using hashtags. Twitter users can search the site by hashtags, and if you tweeted recently with the hashtag they searched, they are more likely to find your tweet. Check to see what hashtags are trending and you may be able to get in on a popular conversation topic by using the right hashtag. It’s #important to #remember not to #overload the #user with too many #hashtags; they can be #distracting.
- Mention other @users – Interacting directly with users is a great way to utilize 140 characters. If your message is short enough, leave room to give a shout to a follower or someone you follow. Mentioning another user will appear on their Twitter feed, increasing the chances of engagement. Starting conversations with the @ symbol is the “social” part of social media.
- Ask questions – One of the best ways to encourage your audience to interact with you is by posing questions. It can be something simple like “Who else has plans for the upcoming holiday?” It can also relate to your business: “Would your company ever make this drastic decision?” Leaving the questions vague in that way helps build intrigue. Then, a curious follower will feel inclined to answer your question by mentioning you in a reply!
- Ask for retweets and do the same – Retweets are the most useful way to interact because not only is someone finding your content interesting enough to recycle from their own account, your tweet and your brand are now being exposed to their entire list of followers, thus growing your social media web. Asking for retweets is like an invitation for your followers to interact with your company. For example, “RT (retweet) with your favorite social media platform!” And be sure to RT tweets you find interesting as well. This will encourage others to do the same for you.
- Add pictures – Visual content drives engagement. Including a picture increases your tweet’s “clickability.” People are more inclined to click on a link that promises a visual. Even if other users do not interact with your company by retweeting or mentioning your post, the information and your brand are still getting noticed.
- Tweet at the right time – Peak times when your audience is on Twitter vary. It is important to keep an eye on what times of day work best to tweet. Considering the limited amount of information you can put out there, and the fact that there is no control over if your audience will notice it at all, timing out your tweets properly gives you an advantage in reaching your audience. You can also use different social media tools to track when key users and followers are tweeting. With the ability to monitor their activity over time, you can build a window of optimal tweet times every day.
- Tweet more often – Tweeting multiple times is better than tweeting sporadically – it is important to be consistent in your strategy. First, tweeting more often is a way of getting more of your content out. It increases the likelihood of engaging with your audience as well as the odds that more people will see your tweets on their home feed. Tweeting more than once a day shows that you are an active Twitter user and that your company has content to communicate on a daily basis.
- Use analytics – There are many websites available that companies can use to track their Twitter experience. Getting the most out of your tweets means using these sites as a tool to understand how social media is working for you. It is easier with these analytics tools to track numbers, statistics, users and trends. Staying on top of social media will require keeping an eye on your followers, mentions and engagement.
Social media is an exciting world of interaction that has changed the way business, marketing, advertising and news are handled. Using Twitter is a great way for B2B companies to keep in touch with their key audiences. Twitter is also the perfect landscape for introducing new content, reposting other’s content and discussing it with a wide community that shares your company’s interests. Getting noticed amidst all of the companies striving for attention is not easy. It takes a well thought out strategy to guarantee you get the most out of 140 characters.
This blog was contributed by Ryan Sabatini, Account Coordinator at Clearpoint Agency.
Posted in Blog | Leave a comment
Clearpoint team member Lexy Haynes reviewed Jeffrey’s
Gitomer’s book “Social Boom! How to Master Business Social Media”. Here’s what she said.
Hi friends, first, an overview: Social Boom! covers just about everything social. Ok, not everything, but the biggies: Facebook, LinkedIn, Twitter, YouTube, blogs, and even tips on writing. It’s a thorough review of the social media landscape and what you should do as a business person on each of the top platforms.
I thought it was a great book, definitely worth a read. If you’re a novice in business social media it might be a bit overwhelming, but just remember, small steps are better than no steps at all.
I’d call Social Boom! fairly high level, with helpful tactics. It was full of relevant and usual
information, including both precise “how-to” as well as “why-to” information. The book has several chapters written by guest authors including some favorites of mine such as Mark Schaefer and Mitch Joel. It was refreshing to hear tips from multiple industry leaders.
Here are a few key points I found especially truthful and useful, as well as some nuggets to pique your interest:
- “Business social media requires an investment: your time.” At least an hour a day. Thank you Gitomer for being open and honest about this! It is so true.
- “…with business social media, I can personalize it, and humanize it…” Be human, and be real. This is one point we often have to remind our clients – while it is business, it’s still social media. No one is going to like your Facebook page or share your information if you’re cold, boring and fact-laden. People like people.
- “Start (or restart) your business social media outreach with purpose, plan and design. And start (or restart) it with an understanding of what you want to achieve.” I find this especially insightful. Too many people start social media without a real vision of what they want to achieve…those are the profiles with
meaningless fluff that give social media a bad name. Take Gitomer’s advice and
have a plan.
- “Start with information, and then add insight.” Yes! Don’t just forward
information, provide your personal take on it and make it more useful to your
audience. Don’t just be a content aggregator, be a content creator.
- A 5.5-part process for starting your own Facebook business page
- The 15 imperatives of LinkedIn
- 7 ways to add value to your Twitter conversations
- How to build an audience on YouTube
Social Boom! was full of useful quotes and lists like these. A caveat on expectations: While I was expecting a book about social media for brands, the book really focuses on tools and techniques an individual can use. I still found it useful, but more for my personal use than for managing our clients’ social media. So, keep that in mind.
Jeffrey Gitomer’s Social Boom! was a quick, fun read, and inspired me to get my butt in gear for my own business social media. While I do it every day for clients, I’d been using
social media primarily for my personal life, I believe to my detriment. I was missing out on adding my professional insight as a PR and social media manager to the world of business social media. If you have smart things to say, I recommend you jump in, share your insight and personality, and get social! See www.gitomer.com for tips and how to get Social Boom!
How about you? Do you do business social media? What social media platforms are your favorites?
This post was contributed by Alexia Haynes, Clearpoint Agency Senior Account Executive
Posted in Blog, Uncategorized | Leave a comment
Tried and True Social Media Tips from the Now Revolution and Clearpoint Agency
Welcome to the Now Revolution! You may not know what the Now Revolution is, but you are a part of it every day. Essentially the Now Revolution is the fast paced, never-ending news river world that we are finding ourselves swamped in. I attended the Now Revolution seminar recently, hosted by San Diego’s PRSA and Ad Club, and it re-invigorated my passion for all things social. The lecturers and authors, Jay Baer and Amber Naslund, did a nice job of summarizing how to be more active on social media, so I thought I would pass on the highlights and add some social media tips of our own.
In today’s environment everyone is a reporter. When you visit a restaurant and comment about it on Yelp, you’re taking power into your own hands. This is empowering for all of us but poses a tricky situation for companies. They have little time to verify comments, even less time to coordinate a response, and even less time to actually react. So how are companies supposed to deal with the fast-paced world and never-ending news cycle that social media has created?
Here’s what Baer and Naslund suggest:
Have a Social Media Policy Companies must have a social media policy in place. Everyone should be on the same page and understand the companies’ stance on issues. This is a simple thing to create but overlooked by many companies.
Turn Negatives into Positives Negative comments are your chance to learn and find out what your company needs to improve on. Make negative comments your opportunity to learn and grow as a company.
LISTEN Understand how social media integrates with your company. Make sure the person who is speaking on social media platforms for your company is also listening. Search ‘Anybody Know’ on Twitter, give out free coupons on Four Square, monitor client brands on Yahoo Answers.
ROI There is no magic measurement tool, it depends on what you are looking for and measure that. Spread social media results around. Companies aren’t sure they’re measuring correctly and all too often don’t spread social media results. What would happen if only coaches knew the score of the game?
Turn Customer Success Stories into Blog Posts Humanity is the story. Attract a following with people not logos. Remember Subway’s Jared? Of course you do! We all do!
We agree and employ these tactics on behalf of our clients and ourselves. Now for a few Clearpoint Agency social media tips . . .
Hire Employees with Passion Would you want a doctor that wasn’t passionate about medicine? In today’s world it’s important to not only hire people who know their stuff, but who love their stuff. Employees will be representing your organization – everyone is a marketer- so it’s important that they believe in the company and the work they are doing every day.
Know Thy Self All employees must be on the same page. Everyone in your business has to understand the company’s culture and how to respond. All employees must have the power to communicate and speak quickly without the need for approvals. If you wait to run every Twitter response through a weekly meeting, it’s too late.
Take it Offline Some conversations need to go offline. If a customer is upset, your best response is to apologize for the situation online, then offer to resolve it offline and provide your contact information. No one can fault you for trying to resolve the issue but the last thing you want is a boxing match online for the world to see.
A Thank You Goes a Long Way Thanking someone for retweeting a story or content you tweeted, or for commenting on your Facebook or LinkedIn posts goes a long way to forming valuable relationships in the fast paced world of the social media.
Add a little something extra Just simply retweeting or giving a post thumbs up takes a little effort and it shows. When you retweet or like a post or video, provide your spin on it. Give your opinion and tell your friends and followers why they should care too. Yes, it takes a little extra time, but the little time it takes speaks volumes to your approach to being a part of the conversation and not just an observer.
This post was contributed by Rachel Hutman, Clearpoint Agency Account Executive.
Posted in Blog, Uncategorized | Leave a comment